Branding work

  • starqueen
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Post 3+ Months Ago

I didn't know where to post this, seeing as how print isn't a forum topic, but...

I was wondering if anyone has done any branding work. I was wondering what kind of file format and size you work at :? How long does it usually take you and what not?

:wink:
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Post 3+ Months Ago

probably best in digital art et al ;)

what program are you using? what is the project entail?
  • starqueen
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Post 3+ Months Ago

naw its just a general question. lets say for stationary in general :)
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Post 3+ Months Ago

something like that would be best done in Illustrator or
Photosop IMO. I've done all my letterhead, biz cards, etc in
both programs and it works out great.

The only thing you need to worry about is dpi - 300dpi is best.
  • starqueen
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Post 3+ Months Ago

well thats why vector is so great, no need to set a dpi since its math. i wonder though, if the logo work should be transparent, how to save the file? like if done in illustrator or photoshop...
  • digitalMedia
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Post 3+ Months Ago

I think you'll find the majority of print shops like to work with EPS, while places like Kinko's encourage PDF's.

Please excuse me if this sounds stupid, but do you know how to set up the document in Illustrator? Are you doing any bleeds?
  • b_heyer
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Post 3+ Months Ago

*blinks* branding? lets not kill any cows???
  • starqueen
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Post 3+ Months Ago

harhar bheyer

dm: yes i know how to set the document up :) i def use bleeding, haha, its much easier! and how i dislike kinko's...

seems eps would be the ticket eh? hehe
  • musik
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Post 3+ Months Ago

All of the things like that I create in either Adobe InDesign, or Adobe Illustrator. I've found the printing outcome is nice and clean. Make sure you have a 5mm bleed all around - so that any artwork which goes right to the edge will not be chopped off in the printing process. For text i would recommend an inverted bleed of 3mm (not placing it within 3mm of the artboard).

Most printers accept the file as a Press Ready PDF but there are other options such as:

TIF or TIFF Supply files at 300dpi in CMYK. This format is available in Photoshop, Corel Draw and Corel Photopaint to name a few. This is the most common file format supplied as there are no font hassles to worry about.

JPG or JPEG This is like a TIF file but uses compression. The only problem is that the compression causes the file to lose detail. If you are supplying a printer with JPG files do not compress the file too much.

AI or EPS This is an Adobe Illustrator file format. This file format allows for smoother fonts and curves. However it does have some export problems from programs such as Corel Draw. If you export from Corel Draw then try and import the files again to see if it has worked. The most stable export seems to be V3. This file format also needs the fonts converted to curves before sending the file. This will stop any possible font conflicts at the printers.

PSD Photoshop document file format. This format is similar to the TIF format however keeps the layers and editable text of the photoshop document. The files are usually larger than the TIF file format.

QuarkXpress or Adobe InDesign are also usually acceptable if the printer has the same software. Generally you can convert these to Print Ready PDF's anyway.

Standard stationary sizes:
A4 Letterheads 210 x 297mm
Standard Envelopes 110x220
Business cards - Various sizes check with your printer who will tell you exact sizes


If your going to be making your own letterheads etc and printing them yourself on your printer make sure you check what size your printing margins are set at so you dont get things being chopped off.

Hope that helps,
Rose
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Post 3+ Months Ago

(PS: Of all the printers ive dealt with most prefer press ready pdf or eps files) :)
  • digitalMedia
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Post 3+ Months Ago

Hey Rose - that's a 1/8-inch bleed in the US.
:D
:P

*great info ;)
  • musik
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Post 3+ Months Ago

oh you dont use mm there? sorry bout that, ok well there is the australian standards lol

the rest of the info is still okay though :D
  • starqueen
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Post 3+ Months Ago

thanx for the info! yes those stupid american measurements, lmao

good source of info you are :D
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Post 3+ Months Ago

Hey!!! I like those stupid measurements (since my brain was wired to work with that system).

LOL.
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Post 3+ Months Ago

no comment ;)
  • DR01D
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Post 3+ Months Ago

yeah pdfs are pretty much the format of choice now, i have supplied a number of printers pdfs and no probs, very flexible format.

best to do logos and line art graphics in illustrator (vector) for crispness, in my early days i did a fre id's using pshop for the logos etc and even at 300dpi your text will look blurry so i recommend you dont do text with pshop, unless its styled into photography or something.

size wise in illustrator you work in 1:1 so you set up the doc the actual size you want it.
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Post 3+ Months Ago

What is this bleed you talk of, and how do you set this up?

Why would they prefer pdf also?
  • musik
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Post 3+ Months Ago

A bleed is the area out of the actual print area. Basically any backgrounds you should also make 5mm over the actual page size because then when its being printed there will be no white edges if the print page doesnt line up. Similarly there should be a 3mm internal bleed for text (place it 3mm inside the artwork area) so that it is not accidently chopped off in the printing and cropping process. I hope that better explains it.
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Post 3+ Months Ago

bleed is printing the ink over the edge of a page, to set this up you just basically extend the artwork around 5mm over the edge of the document in what ever app you use.

not sure exactly why pdfs technically (but mabye something with the adobe colour system matching with other gfx apps?????). practically i guess because its viewable on most pc, macs, and is outputted from a huge range of apps, and is also good for web.
  • musik
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Post 3+ Months Ago

PDFS are just generally easier for them to handle, it doesnt matter what program the file came from if they donot have that version its still no problems.

We have been using Adobe InDesign since its first release and long before the rest of the design world picked it up - so a lot of printers didnt have it - much easier to do a press ready pdf and they can still print without having the software.
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Post 3+ Months Ago

haha beat me these aussies are quik ;-)
  • musik
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Post 3+ Months Ago

naa, great minds think alike ;)
  • digitalMedia
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Post 3+ Months Ago

When you print something to edge of the paper, without a border, it's known as a bleed. Like you'd see in a full page magazine advert.

Typically, if you were going to set up a print job that had 'bleeds' on all sides (known as a full bleed) you'd have guides for the following:

1. The page size itself, like 8.5" x 11". In Illustrator, I use the 'artboard' for this.

2. On the outside of the page, you'd have the extra 1/8" on all sides for the bleed. You would run all your artwork out to these lines.

3. Inside of your page, another 1/8" as a 'safe margin' You want to make sure that ALL of your content falls inside these lines to ensure that nothing gets trimmed away.

4. You'd also provide crop marks at the actual page size.

So the page gets printed beyond the bleed lines, then the printer (the person, not the machine) would come behind and trim the paper to the crop marks.

Does that make sense?
  • digitalMedia
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Post 3+ Months Ago

geeeez, four posts since I started writing my reply.

LOL.
  • musik
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Post 3+ Months Ago

hahahaa :lol:
  • DR01D
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Post 3+ Months Ago

yes......great minds...um......yeah

so is there any real technical reasons printers like/prefer pdfs???
  • digitalMedia
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Post 3+ Months Ago

My understanding is that PDF tend to make for smaller, more manageable files. I still work with print shops that prefer EPS.
  • musik
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Post 3+ Months Ago

not really, as long as they are in the list I posted previously on the other page (same thread) they dont care. it depends on the job really and who set it up, if they know what they are doing printer only needs a PDF to print from but sometimes it can be helpful to have the AI file etc so they can tweak things if need be. Ive been working with printers for years and have seen some strange things happen to proofs when there was nothing like that on the original PDF sent :lol:
  • digitalMedia
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Post 3+ Months Ago

^ I'd accept musik's word as the gospel on the subject. I loath print media

:lol:
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Post 3+ Months Ago

yeah sounds like she knows here stuff, i came out of print many years ago, but i do little bits here and there now.

pdfs can be edited with illustrator if the printer wishes, without changing the format
  • digitalMedia
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Post 3+ Months Ago

First of all I should qualify my previous comment - I loathe print media because I'm a horrible proofreader, and I've been spoiled by the internet which can always be updated.
:)

I did run into a situation earlier this year where I had a gradient transparency that the print shop said they could do in EPS but not PDF. The said something about it being the latest and greates print technology/machine - something or other - I had heard that transparencies can cause problems in some print processes, but never this. Does this ring any bells for you all? Ever heard of such a thing?
  • musik
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Post 3+ Months Ago

Yes true, sorry they can be converted to EPS etc - it depends on the printer and their skills ;)

I must say as a designer there is a lot of reward in seeing the print version of something you have designed even if the process was a nightmare to get there of proofing proofs and reproofing proofs and then finding a mistake and so it goes :lol:
  • digitalMedia
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Post 3+ Months Ago

again with the great minds....lol
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Post 3+ Months Ago

without trying to soud weird, but the smell of something youve done ( i mean printed) hahaha
  • musik
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Post 3+ Months Ago

digitalMedia wrote:
I did run into a situation earlier this year where I had a gradient transparency that the print shop said they could do in EPS but not PDF. The said something about it being the latest and greates print technology/machine - something or other - I had heard that transparencies can cause problems in some print processes, but never this. Does this ring any bells for you all? Ever heard of such a thing?



oh transparencies *smacks head on table*

yes i think ive come close to tears when i first started in this feild with that problem. i still have hassles now and then and amazingly most of the time, nothing is using it anyway!! :lol:
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Post 3+ Months Ago

DR01D wrote:
without trying to soud weird, but the smell of something youve done ( i mean printed) hahaha



LOL ohhh did you see me sniff the flyer i made which got delivered yesterday :lol: :lol: :lol: :lol: :lol:
  • DR01D
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Post 3+ Months Ago

hahah i can just see it lol

something only a designer would understand ;-)

something about those chemicals that just makes you feel good lol
  • digitalMedia
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Post 3+ Months Ago

I feel the same way about 'fixing' photo negatives. :)
  • musik
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Post 3+ Months Ago

hahahahaaaaa :thumbsup:
  • FusionDesigner
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Post 3+ Months Ago

Sweet thanks you lot! So basically it'll prevent say a white gap on the edge of a business card if say you made the design red to the edge?

Im not sure about the text you where talking about.

Do you always use bleeds?
  • digitalMedia
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Post 3+ Months Ago

I don't ALWAYS use bleeds, but it does make for a nice complete look. Sometimes I'll only have a bleed on the top and side for say a letterhead.
  • musik
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Post 3+ Months Ago

FusionDesigner wrote:
Sweet thanks you lot! So basically it'll prevent say a white gap on the edge of a business card if say you made the design red to the edge?

Im not sure about the text you where talking about.

Do you always use bleeds?



yep thats exactly what we mean, and it also goes for any other printing your doing whether business cards or anything where an image/solid colour etc is used to the edge.

Yes I always use them, its imperative to use them so your work comes out looking perfect :D
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Post 3+ Months Ago

digitalMedia wrote:
I don't ALWAYS use bleeds, but it does make for a nice complete look. Sometimes I'll only have a bleed on the top and side for say a letterhead.


lol ok yes your right, if its a white background i mean... then yes ok you need no bleed but if your letterhead bkg is blue then yeah you need it.

rule is - if the colour or image is going to go all the way to the edge, bleed it off so it prints good.

if it doesnt go to the edge, then dont :P
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Post 3+ Months Ago

reason being that when printed material is cut (like biz cards) it doesnt always cut where you want it to so you have to allow that extra space just incase.
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Post 3+ Months Ago

^ yes wot he/she said! ahh well said. my brain isnt working well today I dont think ;)
  • digitalMedia
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Post 3+ Months Ago

Seems to me your brain is right on.

:D
  • DR01D
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Post 3+ Months Ago

man you cant tell whether im a he/she maybe i should start usin more slang and maybe swear a bit too ;-)))
  • DR01D
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Post 3+ Months Ago

thats odd it seemed to be working before ;-)))
  • musik
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Post 3+ Months Ago

print work is my favourite form of design. i make websites too but making print media kicks ass :thumbsup:



DR01D: sorry i should have just used your name to be safe :D
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Post 3+ Months Ago

sall good :thumbsup:
  • FusionDesigner
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Post 3+ Months Ago

What are the specifics on letterheads then?

i.e. the doc size you make it in AI, then how its loaded into the printer for the client or myself. For example I write something in word, where do i make the margins so its all neat etc. Maybe I just have to experiment?
  • DR01D
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Post 3+ Months Ago

basically you set the illustrator document up as A4, design up your letterhead including logos, contact details etc. then work out where you want the body to be placed - margins, width and height. also setting a font style is a good idea. if you are going 4 colour process make sure all your images are in cmyk and the document colour mode is cmyk. otherwise you can use spot colour.

setting up the word doc is easy just set up the margins with the same measurements as you have made them in illustrator and presto, make sure you use the desired font for styling. you wont need to put logos etc on the word doc if you are running a pre printed sheet through the printer.

if you are printing the whole thing yourself, to start with you will probably set up your word doc like the illustrator file, with logos contact details etc. most home printers dont print bleeds so make sure nothing goes off the edge, you will probably need about 10mm allround to be safe.

hope that helps
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Post 3+ Months Ago

Thanks.... sure!

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