New ad about to be submitted

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Post September 12th, 2006, 4:03 pm

It's actually an advertisement for the company I work for. Pending my CEO's approval, it should get submitted tomorrow. To give you an idea where I started, this is what sparked the final idea (created with Photoshop)

http://www.alaron-nuclear.com/adverts/p ... nance8.jpg

Initially the logo was much larger and didn't contain a slogan. My CEO and I were talking about it and he wanted the logo smaller and wanted to add the "Looking into the future" slogan, because he thought the sphere resembled a Palantír (i.e. crystal ball).

It only took me a few minutes before the idea popped into my head to actually make it a Palantír. Similar to the photo here at Wikipedia
http://en.wikipedia.org/wiki/Palant%C3%ADr

So I pulled out a trusty Terragen image that was crying out to be used, and this is the final result:

http://www.alaron-nuclear.com/adverts/p ... nance9.jpg

The submition to the publisher will be an 8.5x11 full color in 300dpi. The res is much much higher quality than what I had to reduce it to for web. (I also added a bit of a drop shadow to the slogan that isn't in the web version.

Hope you enjoy it.
"There's no place like 127.0.0.1 except for ::1."
Alexandria Networks. Leader in IT consulting for associations/non-profits, and small to medium sized businesses around the northern Virginia and Washington D.C. metro area.
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Post September 12th, 2006, 4:03 pm

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Post September 12th, 2006, 4:45 pm

Wow, well done Mark. I love what you have done to the graphic.
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Post September 12th, 2006, 5:21 pm

Thanks Craig. I did take a real close look at the logo tonight and I need to redo that tomorrow. At 300dpi it's very "fuzzy". Not gonna look sharp and clear in print. For the recored UNFLUX designed that logo, and we incorporated it into a lighted sign outside our building as well as our letterhead, etc. (He doesn't know that yet lol - about the sign part that is)

It's a vector graphic UNFLUX created in AI so it resizes nicely, but unfortunately it's a white background and I need to constantly remove the background to do anything with it in ads. And to be truthful, I really did a sloppy job on resizing that this time.

Oh and I did center up the slogan a bit too. It was off. I'm keeping everything slightly to right of center because of magazine page folds. So End user appears to see it centered.
"There's no place like 127.0.0.1 except for ::1."
Alexandria Networks. Leader in IT consulting for associations/non-profits, and small to medium sized businesses around the northern Virginia and Washington D.C. metro area.

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