Flash to have diff versions??

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Post 3+ Months Ago

Check out the survey on MM.com. Are they thinking about dividing the
product up into more specialized version?!?! I hope not! I like that it's
all in one release. Image

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Macromedia Product Survey
May 2003

Product Usage
1.1. Which of the following Macromedia products do you currently use?
Macromedia Flash 5
Macromedia Flash MX
Dreamweaver 4
Dreamweaver MX
ColdFusion
Director
Fireworks
FreeHand
Other
None of the above



1.2. Which of the following other products do you currently use?
Adobe Photoshop
Adobe Illustrator
Adobe GoLive
Adobe After Effects
Adobe Premiere
Apple Final Cut Pro
Apple DVD Studio Pro
Microsoft FrontPage
Other
None of the above



1.3. How long have you been using Macromedia Flash?
I don't use Macromedia Flash
Less than 6 months
Less than 1 year
Less than 2 years
Less than 3 years
Less than 4 years
More than 4 years



1.4. On average, how many hours per week have you used Macromedia Flash over the LAST 12 MONTHS?
I don't use Macromedia Flash
Less than 1 hour
1-5 hours
6-10 hours
11-20 hours
21 or more hours



1.5. How long have you been using Macromedia Dreamweaver?
I don't use Dreamweaver
Less than 6 months
Less than 1 year
Less than 2 years
Less than 3 years
Less than 4 years
More than 4 years



1.6. On average, how many hours per week have you used Macromedia Dreamweaver over the LAST 12 MONTHS?
I don't use Dreamweaver
Less than 1 hour
1-5 hours
6-10 hours
11-20 hours
21 or more hours




Naming Expectations
2.1. Do you currently own products with any of the following version names? EXAMPLE: Windows XP Standard, Adobe 6.0 Professional, Quickbooks Basic
Select all that apply, and indicate full product names.
Essentials
Standard
Pro
Professional
Developer
Enterprise
Other



2.2. What expectations and associations do you have for products with the following version names in terms of EASE OF USE?
Select the one word that best describes your expectations Any Comments
Simple Intuitive Challenging Rewarding Complex Experts only
Essentials in two ways: first it makes you think of bare minumum, the essentials, but then it bears this connotation to being very experience oriented - or atleast specific to a complex appliation. In other words, essential to people who know what they are doing.
Standard normal application configuration
Pro gimicy naming
Professional more options than the standard so more hard to understand
Developer
Enterprise



2.3. What expectations and associations do you have for products with the following version names in terms of PERFORMANCE?
Select the one word that best describes your expectations Any Comments
Suboptimal Average Moderate Sophisticated Scalable Industrial strength
Essentials again, hard to pinpoint
Standard
Pro only slightly more than Standard - just out of expectation for the name justification.
Professional
Developer a little torn here too... depends on the product. Could be a limited version of off the wall. Can't count on the name (Developer) to determine that.
Enterprise



2.4. What expectations and associations do you have for products with the following version names in terms of TARGET USERS?
Select the one word that best describes your expectations Any Comments
Individuals Small companies Medium companies Large companies All companies
Essentials again, hard to justify
Standard These names alone (save for enterprise) dont really seem to target business size. Capabilities maybe, but different companies, large or small differ in that area.
Pro "
Professional "
Developer "
Enterprise very corporate, for big business professionals



2.5. What expectations and associations do you have for products with the following version names in terms of PRICE/VALUE?
Select the one word that best describes your expectations Any Comments
Economical Good value Moderate Good investment Expensive
Essentials
Standard
Pro
Professional
Developer should be close to free (if not free) - I relate Developer to Learning editions as I would expect them not to be used outside of that purpose
Enterprise




Naming Options
3.1. When considering version alternatives of a software product, which level generally best meets your needs?
The baseline version with features and functionality for the majority of users
The more feature-rich, higher priced version geared for more sophisticated needs
The top-of-the-line, industrial-strength, all-inclusive version
Don't know
None of the above



3.2. Which of the following version names BEST DESCRIBES a baseline product for a majority of users?
Please select only one.
Product X (Without any version name)
Advanced
Basic
Classic
Developer
Enterprise
Essentials
Fundamentals
Performance
Platform
Premier
Pro
Professional
Standard
Team
Other



3.3. Which of the following version names BEST DESCRIBES a more feature-rich, higher priced product for more sophisticated needs?
Please select only one.
Product X (Without any version name)
Advanced
Basic
Classic
Developer
Enterprise
Essentials
Fundamentals
Performance
Platform
Premier
Pro
Professional
Standard
Team
Other



3.4. Which of the following version names BEST DESCRIBES a top-of-the-line, industrial-strength, all-inclusive product?
Please select only one.
Product X (Without any version name)
Advanced
Basic
Classic
Developer
Enterprise
Essentials
Fundamentals
Performance
Platform
Premier
Pro
Professional
Standard
Team
Other



3.5. Now think about the names in the context of the Macromedia products you currently use. Which of the following (based on the names alone) would you expect to be most relevant to you?
Please select only one.
Flash MX (Without any version name)
Flash MX Advanced
Flash MX Basic
Flash MX Classic
Flash MX Developer
Flash MX Enterprise
Flash MX Essentials
Flash MX Fundamentals
Flash MX Performance
Flash MX Platform
Flash MX Premier
Flash MX Pro
Flash MX Professional
Flash MX Standard
Flash MX Team
I don't use Macromedia Flash
Other



3.6. Please describe your answer to the previous question. Why did you select the name that you did?
Anything Flash, I want to be a part of. I regard Enterprise as being the highest version of a Flash Product in terms of capabilites and performance.


3.7. Which of the following (based on the names alone) would you expect to be most relevant to you?
Please select only one.
Dreamweaver MX (Without any version name)
Dreamweaver MX Advanced
Dreamweaver MX Basic
Dreamweaver MX Classic
Dreamweaver MX Developer
Dreamweaver MX Enterprise
Dreamweaver MX Essentials
Dreamweaver MX Fundamentals
Dreamweaver MX Performance
Dreamweaver MX Platform
Dreamweaver MX Premier
Dreamweaver MX Pro
Dreamweaver MX Professional
Dreamweaver MX Standard
Dreamweaver MX Team
I don't use Dreamweaver
Other



3.8. Please describe your answer to the previous question. Why did you select the name that you did?
Dreamweaver does fine now. Newer versions would just offer perks. Nothing too intense or robust is needed there.



Customer Profile
4.1. Which of the following best describes you company or organization's primary industry?
Advertising/marketing/public relations
Aerospace/military
Consulting and service providers - IT/Internet
Consulting and service providers - NOT IT/Internet
E-Commerce or other Internet
Education/training
Entertainment (Film, music, games, arts)
Finance/banking/insurance
Government (Federal, state, local)
Health care/medical/pharmaceutical
Legal/real estate
Manufacturing or heavy industry
Media (Publishing, broadcast, cable)
Retail or wholesale trade
Software/hardware manufacturing
Telecommunications
Travel/transportation/hospitality
Utilities/petroleum/gas
Other
None of the above



4.2. Approximately how many employees are there in your company or organization?
1
2-9
10-50
51-100
101-999
1000+
None of the above



4.3. How many people are part of your current team?
1
2-5
6-20
More than 20
None of the above



4.4. Which of the following roles most accurately describes what you do?
Designer (Graphic, HTML, Multimedia)
Webmaster (Design, develop & maintain sites)
Web Developer ( Design, Scripting)
Application Developer (RAD, VB, Delphi)
Programmer (CGI, PERL, ASP, JSP, ColdFusion)
Programmer (EJB, C, Com, Java)
Creative Manager
Project Manager
IT Manager
Architect
Producer
Owner
Business Communicator
Teacher
Student
Hobbyist/Home User
Other

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