Decade old Yahoo Internet Life mags

  • joebert
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Post 3+ Months Ago

When I went to sit in my chair this morning I found a stack of Yahoo Internet Life magazines already sitting there.

Attachments:
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These things are from 1998 !



I haven't gone through all of them yet, but the January issue "Top of the NET '97" caught my eye & I couldn't wait to check that out. I hadn't been on the Internet much at all before maybe 2001-ish, maybe even later.

It was pretty interesting to see the predictions made by Scott Adams, David Talbot, M. McDaniel, Penn Jillette, Aliza Sherman, David Letterman, J.C. Herz, Keith Benjamin, Emmanuel Goldstien, & Rich Karlgaard for things to come in 1998. It was even more interesting to think about which predictions are still around today, a full decade later.


The first one by Scott Adams (creator of Dilbert) is just plain funny all the way around.
Quote:
I predict someone will invent a technology that allows victims of spam to retaliate.If scientists can put a landing craft on Mars, surely they can find a way to send lethal doses of electricity through the Net to those who deserve it most. I know I'd pay $29.95 for a product like that.


Well Scott, 10 years later we're baking mud pies on the surface of Mars, but...


Rich Karlgaard (Editor of Forbes ASAP) goes on to start by saying "Web ad dollars with quadruple in 1998". I wonder if he anticipated ad dollars Googling a few years later.
Rich actually made a few more predictions as well.
Quote:
Most content sites will die away, unless they can figure out how to make money from transactions.


This sounds a lot like the PPC to CPA & Affiliate Programs shift that seems to be happening lately.

Quote:
Web Commerce will explode.


Or pop like a bubble maybe ?

Quote:
IBM or AT&T will buy Netscape


What is the deal with Netscape anyway ? :scratchhead:
They're a little too early for my time.


Keith Benjamin (Internet Analyst, Robertson & Stevens and Co.) has a single lengthy prediction moving from 1997 to 1998 about Internet Advertising.
Quote:
I expect Internet Advertising to move from tests in 1997 to real budgets.
Commerce winners: travel tickets, car purchases, stock brokerages. In terms of shakeouts, I expect MSN to continue to languish. very few services or content areas have found much of an audience for anything but e-mail and chat. That leaves very few companies leading categories. I believe the prize for first will vastly exceed second. Winners in my view include: AOL, Yahoo!, CNET, and E*Trade


Now Emmanuel goldstien (Publisher of 2600 magazine) definitely saw something coming a mile away with his prediction.
Quote:
The net will continue to grow, and so will the conflicts -- 12 year olds will battle multi-national corporations, Net Nazis will fight hackers, Governments will have it out with activists. For a time, the wide-open environment of the net will force opposing sides to listen to each-other. Once they all get tired of that, the Net will factionize and break apart so that, similar to TV, we never have to deal with things that disturb us or make us think too much. we'll have the Military Net, the childrens Net, the black net, the white Net, and so on. the days where we actually had to listen to our enemies will become a memory, and finally a myth.


I guess some things never change.


David Letterman (Late Nite with David Letterman) had the right idea with his prediction.
Quote:
I don't know about the rest of cyberspace, but for me 1998 means more free time to design Web Pages !


I wonder if David Letterman uses Front Page ? :scratchhead:


Now Penn Jillette (Magician with Penn & Teller) had a really interesting prediction I thought, especially with all of the fuss going around about Privacy these days.

Quote:
We will continue to be told that freedom is a bad idea. The Net will be blamed for more kiddie porn, terrorism, and loss of privacy. those who remember that these things predate home computers (and maybe even pong) will get blue in the face to keep the future getting better.


If I was a conspiracy theorist, seeing Penn and Teller do a show about how 9-11 was actually pulled off would let me die a happy man.


Well, that's it for the predictions, at least the ones that are today still interesting.
If I get bored & think about it, I'll see about digging through the rest of these magazines.
  • Bigwebmaster
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Post 3+ Months Ago

Very interesting stuff, I wasn't even aware Yahoo! had magazines. I wonder what they are predicting today for 10 years from now.
  • joebert
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Post 3+ Months Ago

I looked up the website on the magazine covers, http://www.yil.com but there's nothing there. According to Wikipedia YIL was actually published by Ziff-Davis (ZD Net ?) after licensing the name from Yahoo!.

The magazine went under on July 2nd, 2002.
http://news.zdnet.com/2100-9595_22-123887.html
  • ATNO/TW
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Post 3+ Months Ago

Bigwebmaster wrote:
Very interesting stuff, I wasn't even aware Yahoo! had magazines. I wonder what they are predicting today for 10 years from now.

ditto that. That's cool
  • spork
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Post 3+ Months Ago

I have a bunch of old Time magazines back home somewhere. Next time I'm there I should dig em up and see what I can find. There's bound to be some interesting stuff.
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Post 3+ Months Ago

After I got married the first, and next to last time, I crawled up into the attic of our first rented house and found a boatload of old Life Mags (could have paid the rent for a couple years I think).

I lost them somewhere in the divorce.

Image

The advertisements were so classic it's unreal.
  • joebert
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Post 3+ Months Ago

Yeah I was looking at some of the ads in these that I have, I was soo tempted to jump on the 300 Mhz system with 64 MB of SDRAM for $3,400 lol

Ironicly enough, 2 of the 5 mags I have, are advertising cigerettes on full two-page ads that take up the back of the cover and the front of the first page.
  • joebert
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Post 3+ Months Ago

I can see why Yahoo Internet Life went under in 2002, it wasn't a very interesting magazine for the most part. By the time I went through the third one looking for something to share I found myself dragging to get it over with.

I did manage to find a pretty funny full-page advertisement though.

I don't want to hear anyone complain about Windows ever again, they tried to warn you 10 years ago !

Attachments:
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The next full-page advertisement is an identical layout that reads "It was made for people".

  • Bogey
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Post 3+ Months Ago

lol that is great Joebert :lol:
  • Sen Nader
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Post 3+ Months Ago

web.archive. org has a decent archive of YIL

Remove all spaces from the following URLs

http ://web.archive. org/web/*/http ://www.zdnet. com/yil

For example, Roger Ebert columns such as:
http ://web.archive. org/web/19991116171318/http://www.zdnet. com/yil/content/columnists/ebert9907.html
  • linkbuildr
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Post 3+ Months Ago

Haha, I'd love to have a look at one of these. I'm surprised there wasn't a front-page story on "GEOCITIES: New Tool Lets You Build Your Own Website!".

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