FTC to Crack Down on Bloggers

Anyone been keeping up with this story going around about the FTC getting ready to go after bloggers who lie about products in order to sell them and get a commission, and bloggers who don't disclose they got the unit they're reviewing for free ?

Cracking down on commission chasers who flat out lie in order to make a sale I understand, but not disclosing you got something for free; come on.

Case in point, if someone gives me a turd I'm going to tell you it's a turd whether you charged me for it or not. I don't want a turd, so why would I tell everyone it's something great if I wouldn't even want to keep it and use it ?

Why don't the crack down on MAC salesman who tell prospective customers that MACs can't get a virus?

Because it's easier to monitor blogs than brick and mortar stores and the scale of the problem is easier to measure ?