Packaging Going Back to Basics ?

  • joebert
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Post 3+ Months Ago

The last few times I've bought orange juice I've noticed that the packaging for some brands that are generally extremely visible is getting extremely basic. It's as if the OJ companies are trying to make their packages look like the generic brands hoping people will accidently grab the "wrong" kind and like it, or maybe the economy is forcing some perishables to use cheaper packaging.

Has anyone else noticed less flair in packaging, is this some sort of trend, or is it just the handfull of orange juice companies I've seen ?
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Post 3+ Months Ago

  • Don2007
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Post 3+ Months Ago

I don't drink orange juice but my guess is that they are somehow saving money. We all know from buying ink for our printers what the cost can be. I wouldn't doubt that it's the same for packaging.
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Post 3+ Months Ago

4 color print is nearly triple the price of two color.
  • joebert
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Post 3+ Months Ago

That's definitely a strong argument for economic explainations.
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Post 3+ Months Ago

Slightly off topic I just found this really cool primer on brand color management
http://www.packageprinting.com/article/ ... 184_1.html
  • Don2007
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Post 3+ Months Ago

I learned something a long time ago. When the question is why, the answer is money. That usually holds true when there is no other apparent reason.
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Post 3+ Months Ago

Another interesting find
http://www.digitaloutput.net/content/contentct.asp?p=88

Quote:
It’s a complex marketplace made up of corrugated packaging, flexible packaging, folding cartons, and paper bags. A market composed of various materials from paper to corrugated to plastic, cardboard, aluminum, foil, and polypropylene. Packages not only have to be printed, but also die cut, foil stamped, and converted or assembled in a factory environment.


Quote:
Today 65 percent of printing for the packaging marketplace is done using flexographic technology and 21 percent using offset, with the remainder being split between screen, gravure, and letterpress. Only a small portion is currently printed on digital presses.
  • dyfrin
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Post 3+ Months Ago

Was just thinking about stuff like this, great find!
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Post 3+ Months Ago

There's a lot of really good stuff out there. For example, Marcal brand has been making paper from recycled paper since 1950
http://www.brandpackaging.com/CDA/Artic ... 0000573897

And check out Tropicana (market leader - now owned by Pepsico)
http://www.tropicana.com/#home

I think this would qualify as one of the major OJ brands with a trimmed down basic packaging. On the website particularly not the sections on Rescue the Rainforests http://www.tropicanarainforest.com/p/ha ... e&sid=3610 and Carton recycling. http://www.werecyclecartons.com/
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Post 3+ Months Ago

Marcal paper towels are the worst on the market. Also, you don't want recycled paper. There is still a chemical residue on the paper from the processing.

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