Keep $0.04 eCPM Link Unit ?

  • joebert
  • Fart Bubbles
  • Genius
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Post 3+ Months Ago

Would you leave a link unit with a CTR of 0.25% and an eCPM of $0.04 up ?
Half of me says that it's better than nothing, the other half is screaming "opportunity cost !" at the top of its' lungs.
  • Anonymous
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Post 3+ Months Ago

  • cipher
  • Graduate
  • Graduate
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Post 3+ Months Ago

I'm on the advertiser end and only seeing a 0.24% CTR (avg.) so I guess it is not that bad. What rate did you normally have? You better be getting loads of traffic at 4 cents though :).
  • joebert
  • Fart Bubbles
  • Genius
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Post 3+ Months Ago

Well, ad units on the site do orders of magnitude better. The link unit in question is a 4 link 728x15 towards the top of the layout. In some areas the link unit is maybe 20 pixels below a 728x90 image unit.

I don't seem to do any better than a couple of cents for eCPM when it comes to link units on any of my sites. I'm on the fence about just abandoning link units completely.
  • americanxo
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  • americanxo
  • Posts: 22

Post 3+ Months Ago

did you ever consider to replace them with image ad unit ? they pay higher rate
  • joebert
  • Fart Bubbles
  • Genius
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  • Loc: Florida

Post 3+ Months Ago

Image and link units aren't really interchangeable. The formats are different and the link units were used in addition to the existing image/text units.

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