FDA Tells Drug Makers to Stop Misleading in Internet Ads

  • joebert
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Post 3+ Months Ago

The FDA recently scolded Bayer, Biogen Idec, Boehringer Ingelheim, Cephalon, Eli Lilly, Forest Laboratories, Genentech, GlaxoSmithKline, Johnson & Johnson, Merck, Novartis, Pfizer, Roche and Sanofi-Aventis for failing to identify product names and side effects in sponsored search results. Apparently their links usually include only a headline and blurb about the relevant medical condition or product.
http://www.nytimes.com/2009/04/04/busin ... f=business

I'm all for preventing companies from posting misleading ads, but I think the FDA is a little uninformed with this one.
I've used Adwords for example, there simply isn't enough room to list all of the side effects these drugs have. At most, I think the FDA should tell these companies to make sure their ads lead to informative pages.
  • Anonymous
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Post 3+ Months Ago

  • bermuda
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Post 3+ Months Ago

It's really great news to hear but I wish someone could do something about the spam drug email letters sent to people not on a daily basis, unfortunately sometimes it is like hourly basis.

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