Webmaster Tools Top Search Queries Gets Expanded

  • joebert
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Post 3+ Months Ago

In addition to the search queries your site shows up for, the WMT Top Search Queries tool now includes rough estimates for the number of impressions and clickthroughs for each position your site shows up in SERPs.

The default list shows the keywords, impressions, clickthroughs, and clickthrough percentage. If you click the expander beside the keyword it will further break it down into position 1, 2, 3, 4, 5, 6-10, and from there it goes with page 2, page 3+.

It's pretty nice. :D
  • Anonymous
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Post 3+ Months Ago

  • Bigwebmaster
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Post 3+ Months Ago

That is very useful. It's interesting to see some of the search results that have really great click thru ratios, and the ones that are really low. Goes to show that the title and description that show up in the search results can have a real impact on if your link even gets clicked. Getting on the first page is a good thing, but you still need a good title and description show up too or you won't get your fair share of traffic.
  • joebert
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Post 3+ Months Ago

I just noticed it breaks things down by page too. I wonder how much bot traffic from things like position checker SEO tools this will eventually save for Google. There's got to be thousands if not millions of those things around. There's really no reason to use such things now that WMT has this information included.

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