Exactly, they won't penalize for that sort of stuff. Google uses over 200 signals from your website and webpages and compares those signals with others to see how you rank for any given keyword. If you just focus on pleasing your visitors, and trying your best to make your website better than all of the competition, you will most likely succeed in the long run.
The latest news with the Google Panda (Farm) Update being released is that one of the signals they are looking is related to having shallow content, or low quality content. If you read this:
http://www.wired.com/epicenter/2011/03/ ... arms/all/1You will find some insight into how the algorithm may be working:
So we did Caffeine [a major update that improved Google’s indexing process] in late 2009. Our index grew so quickly, and we were just crawling at a much faster speed. When that happened, we basically got a lot of good fresh content, and some not so good. The problem had shifted from random gibberish, which the spam team had nicely taken care of, into somewhat more like written prose. But the content was shallow.
There was an engineer who came up with a rigorous set of questions, everything from. "Do you consider this site to be authoritative? Would it be okay if this was in a magazine? Does this site have excessive ads?" Questions along those lines.
And based on that, we basically formed some definition of what could be considered low quality. In addition, we launched the Chrome Site Blocker [allowing users to specify sites they wanted blocked from their search results] earlier , and we didn’t use that data in this change. However, we compared and it was 84 percent overlap [between sites downloaded by the Chrome blocker and downgraded by the update]. So that said that we were in the right direction.
So that gives you some sort of idea on what they were thinking when they made this new algorithm. As long as you avoid fitting into their definition of a website that is low quality, then you should be able to avoid be affected by this panda update.
Ozzu Hosting - Want your website on a fast server like Ozzu?