Adwords, ad group, summary, "avg pos"

  • joebert
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Post 3+ Months Ago

While looking at the Summary tab of an ad group in Adwords standard, what's the "Avg. Pos" column for ?

I'm guessing it's either the average search result page the ad shows on, or the average place in the list on the first page.
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Post 3+ Months Ago

  • vetofunk
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Post 3+ Months Ago

It is the average position that your ad is showing up for in the paid results.
  • joebert
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Post 3+ Months Ago

Does it only apply to search results, and not content network placements ?
  • vetofunk
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Post 3+ Months Ago

You should be able to split out Content and Search now in the drop down of your report...this is a new feature that came out last month.

But my advice is to never do a Content and Search campaign together...alway split them out...one campaign for each.

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