Broad Match v Exact Phrase

  • MightyAsianThunder
  • Novice
  • Novice
  • MightyAsianThunder
  • Posts: 15
  • Loc: San Diego

Post 3+ Months Ago

I have been running a pretty successful campaign just using about 80 or so Broad Match terms. I am trying to figure this magic box question. Should I have an agroup set up with a broad term and another ad group set up with an exact phrase term? About 90% of my traffic comes off the single term ("cupcakes" as an example), but I want to also be able to grab it if someone types in a longer query, ("cupcakes in paris" as an example)... if someone typed in the exact phrase would it be matched to the exact phrase term (which would in affect have a lower CPC) or would it be a 50-50 that it would hit exact phrase and also the broad match?

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