I came across an article that makes sense if true, but have not seen this line of thought anywhere before and want to get some feedback before jumping in. It goes like this:
In addition to Page Rank, Onsite Factors and Offsite Factors - Google looks at activity in determining where a site shows up in the SERPS. They look at how many people are going to the site, how long they stay on the site, how many people click on the link from the SERPS, and what the bounce back rate is. With this in mind, the theory is to start a site by first developing several landing pages, code them with Google Analytics, and then purchase a large number of Google Ads to see what works. Monitor which ads get the highest click through rates, which landing pages have the highest action rates and lowest bounce back rates. With this information you are now ready to design your website, designing it so the info showing up in the organic SERPS is the same as the ad with the highest clickthrough rate and the index page is the same as the landing page with the highest action rate and lowest bounce back rate. You then discontinue all the previous ads and purchase a new ad using the best producing format and have it point to your index page. Your index page will now have a high activity level with a low bounce back rate causing it to quickly move up in Googles organic SERPS.
Does this sound on target or is it bunk?