Google Is Now A Domain Registrar

  • Jess
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Post 3+ Months Ago

Google is now an ICANN-accredited registrar of domain names, providing it with yet another potential line of expansion. The fast-growing search provider is approved to sell names in seven top-level domains (TLDs) including .com, .net, .org, .biz., info, .name and .pro.
Google's registrar status, first noted by LexText, is likely to prompt speculation about its ambitions in web hosting and blogging. Google operates Blogger, the free blog hosting service with a huge user base. Cheap or free domain names could prove useful to Google in the notoriously price-sensitive blog hosting sector, where most bloggers use subdomains (i.e. myblog.bloghost.com) rather than full domain names (http://www.myblog.com).

Domain sales have also become an important tool in the business hosting market, where domain registrations have surged in the past 18 months, even as prices have dropped steadily. Hosting providers like Hostway, EV1Servers, Interland and Yahoo have used cheap domains to attract hosting customers.

Those four hosting companies are not domain registrars, however. All buy their domains from wholesalers like Tucows, Go Daddy or Melbourne IT, and have a minimum per-domain cost, usually at least $6.50. Rather than viewing domains as a for-profit business, these providers have approached domain sales as a marketing cost. A recent survey by The Web Host Industry Review found that the keyword phrase "web hosting" was selling for $7.70 per click on Google AdWords and $9.02 on Overture. Not all of those clicks will become new customers, either, making a $1 or $2 loss on a domain sale seem like an affordable way to acquire a customer.

The greatest domain cost efficiencies are available to hosting companies that are also ICANN-accredited registrars, such as 1&1 Internet of Germany, which offers .com domains at $5.99, the lowest non-promotional price of any major hosting provider. As a registrar, Google could have similar flexibility to aggressively price its domain names.


I can't keep up with all the new features of Google!
  • Anonymous
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Post 3+ Months Ago

  • ATNO/TW
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  • Loc: Woodbridge VA

Post 3+ Months Ago

Man! The world it is a changing! I just read your other post about the MSN campaign. You know I stayed pretty much out of these forums for close to a year and left the job to others, but this stuff is really interesting!
  • fourthring
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Post 3+ Months Ago

When do they launch the service? Think your site will get spidered more often if you register through google? :)
  • madmonk
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  • Loc: australia

Post 3+ Months Ago

yeah I cant keep up with new features of google too. They seem to be attacking every industry from everywhere!

Lol.

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