keyword question

im rewriting my google ads. can anyone tell me in my keyword list should i list things in caps for the first letter and also without

ie:

Christian Meditation
christian meditation


??

"You can use multiple key words run together. It can switch evenly or you can assign which 1 runs better, and display more."

In a nutshell, Try both and check later which 1 is running better, then take that one.

That's actually a pretty good point, George.

It's like domain tasting

okie dokie, thanks

I wouldn't overload it like that. Every search engine I've ever used returned results in a case-insensitive mannor.

I put them in [brackets] in one of my adwords campaigns to see what happens... time will tell

Oh wow I completely missed the Adwords bit.
It must be Friday again.

You`re like an assembly line worker?

Wouldn't sweat it too much as search engines don't discriminate between uppercase and lowercase

their is no any difference between them .....
For google like the word web, Web and WEB are one and the same thing..
The searching results will be same for these keywords..
you can try urself.

Thank you, neksus. Yes, Indeed. I actually learned that couple of months back here

Did you purchase that program?

I subscribed to 1 of his program, Adwords renaissance club, on a monthly basis, later I quit it.

Reason quitting wasn't because i find it not useful anymore, but I was short of money. I still is subscribed to his free adwords letter.

He's a real guerilla marketeer.

Having said that, when i subscribed at that time, I was given a privilege to download many other free stuff, include of definitive guide to google adwords, unfortunately my computer was reformatted, and i now only have the copy i printed out earlier...

I think putting keywords together is not good and SE don't like that. Remeber the spiders crawl you site from upper left corner and check the title and meta tags for keywords and then search the content for the same keywords and footer to follow to the next page. Putting them together does not really serve a purpose. How you display the keyword case sensitive doesn't matter but bolding the words does. IMO.

Sensitivity doesn't matter but order of words definitely does - having them appear next to each other is very important.