Press release ?

Hello Guys, Please tell me what is "press release" ?? How it works ?? Thanks alot.

Press release is a big news story for publishing in magazines. E.g. something you want to say to press.

You can find a lot of samples at http://www.prweb.com or http://www.dpdirectory.com

Usually vendors prepare a press release about an event (new product release or whatever) and send it out to online and offline magazines, waiting for editors to write a news article or a full story based on the press release.

Recently, it worked fine and press release was the most cheap and effective promotion. As of today, editors' inbox are full of press releases, so they do not have time to read.

A press release is the publicity that you can do for your online business, the more publicity you do for your goods and services the more your business gets recognized everywhere on and off the web. Making use your press release is in the correct way to draw attention to your site on the web is one great way of going about the successful publicity of your site.
The information that you give throughout the press release must be newsworthy, its must not sound like an advertisement rather it should be newsworthy information about the product or service you are offering to customers.
Press releases is way of promoting your business and a way getting backlinks. press release is not done primarily for getting links, but it is possible that other webmasters, copy and use the contents provided and in return, provide a link back to the source.

"Press Releases" are often used as a catch all that includes true Press Releases & News Releases. A press release is a document that is prepared by you and then distributed to news organizations around the world through the newswire. The newswire is basically a service that electronically documents your press release and allows news agencies to find your press release based on keywords.

Press releases are usually issued when the story you're telling has a chance to interest a reporter. So, you want to write a press release from the reporters perspective. Think about the critical elements to writing a newspaper article and make sure it's all in the press release.

If you don't have a really good story to tell, you may want to think about a news release. Same idea as a press release but you want to make sure you chock this one full of keywords and some links back to your site. Use a cheaper newswire service and limit the distribution to one country, for instance. Hopefully somebody takes this news release and plunks it somewhere on their website and you get the link juice.

Press Release: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments.

When a website launch a new product or service then it is needed to release that news in various website it also has some seo effect.

Oooh, now I'm interested. What SEO effect does a press release have, exactly? How does issuing a press release have any effect on my site's ranking in search engines?

When you issue a press release you typically imbed links to your site in the body of the press release. When a news agency picks up the press release they may post it online and you get the link juice back to your site. Make sure you put the a link in the top 1/4 of the press release and make sure you use a news wire service that will inclde the link (some don't).

Press releases—also known as news releases—are brief, printed statements that outline the major facts of a news story in journalistic style. As part of its overall public relations effort, a small business may need to prepare press releases in order to disseminate new information about its products, services, operations, or other activities. A steady flow of news helps to make a small business more visible to the public and creates favorable interest in its activities.

When a website releases some new products first thing they have to do is to publish that news in various press release submission sites.A press release should have following things:
1.What's the new product they launching
2.Title
3.Description
4.Date and time
5.Address of that site
6.URL of that site.
7.Publisher's name.

Submitting to Press Release sites are also part of link building. It offers product and/or service awareness. Don't forget to place a contact person, address, email, contact number, etc. when submitting.