You must know first the basic SEO the on and off page factor:
on page factor
- on page tackles the html tags like meta's , title, headers(h1,h2....), bold and many more....for reference of basic html tags try this:http://www.w3schools.com/
- this helps your page to be crawled by "spiders", they will get all information on your site to determine the "niche" of your site. This helps SE(Search Engine) in factoring on which sites get high rankings.
- here are some on -page SEO factors:
a.Keyword Density
b.Title tags
c.Words on content
d.meta tags
e.Alt tags(for images)
f.Heading tags
off page factor
- off page tackles on "link building" your page, it deals different submission and other factors.It gives your site "back links", "traffic" and SE rankings.
- this where you use your potential "keywords", it helps your site sufficiently.
- Here are some Link building submission:
a.Directory Submission
b.Social Bookmarkings
c.Forums (using signature)
d.Article submission
e.Press Release submission
f.Blog making/comments and submission
hope this help, for SEO terminology try this:
a.http://www.seomoz.org/blog/smwc-and-...ial-seo-jargon
b.http://www.seoglossary.com/
And also use Firefox browser, it is effective for SEO, try to have this basic add ons for Firefox:
a.seopen
b.search status
c.web developer
d.informenter
link:https://addons.mozilla.org/en-US/firefox/
For traffic monitoring try this:
a.Google analytics -http://www.google.com/analytics/
b.Stat counter - http://www.statcounter.com/
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base on what I see to your site it needs on-page optimization very badly...for example your <title> have many key words on it, SE may banned your site for "Keyword stuffing"(over use of KW)....try to have meta tags(for your sites description) like title, keywords and description...this tags are the first to appear/display when SE found your site