link popularity improvement methods

  • Shrek_Update
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Post 3+ Months Ago

I suggest discussing link popularity improvement methods, EXCEPT for reciprocal links exchange. Please suggest and comment.

1. Content-based - you add lots of useful and interesting content and people start linking to you. They just refer to specific page or the main domain when quoting or just link because they like your site.

Advantages: No need to reciprocate links, hence the links have higher weight; in most cases links are relevant.
Disadvantages: No control over anchor text and destination page.

2. Paid ads - banner or text links placed for money on monthly/ppc/ppi basis.

Advantages: Full control over anchor text and destination page.
Disadvantages: Have to pay money ; some sites use tracking software that prevents SEs from counting the link.

3. Search box / content column - if you are a search engine, you may provide a search box to sites that would like to place it on their pages and it may also contain a link, or you may provide a news/links/quotes content column for sites that seek for additional content.

Advantages: more than one link may be placed, interactive tools for visitors attraction may be used.
Disadvantages: IMO the hardest thing to find link partners for.

Anybody else, please?
  • panreach
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Post 3+ Months Ago

4. Offsite Doorway Pages
This sorta falls in place with content rich pages. However different domain name linking to your site. It's just a start on getting number 1 to work.

ADVANTAGES - More content rich links, full control over link text.
DISADVANTAGES - getting your doorway pages to hold weight. spending money to host your doorway pages.
  • Kai
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Post 3+ Months Ago

Apart from the fact that doorway pages are against the terms and conditions of most search engines, the amount of work and time spent trying to get links to your doorway pages so that they can pass any relevance onto the site that you are trying to promote, makes doorway pages a non-seo technique.

Links from a doorway page or pages that have no page rank and no keyword relevance being passed to them from other relevant sites, are worthless.

Doorway pages are not worth the risk of having your main site penilised. Some of the terms that we target are very competitive, yet we have acheived tons of first page inclusions in Google, and maintain these positions without any doorway pages. Google.co.uk alone, refers over 10, 000 visitors a week to our site. It is just not worth putting that sort of trafic at risk by using doorway pages.

Quote:
Quality Guidelines - Specific recommendations:

Avoid hidden text or hidden links.
Don't employ cloaking or sneaky redirects.
Don't send automated queries to Google.
Don't load pages with irrelevant words.
Don't create multiple pages, subdomains, or domains with substantially duplicate content.
Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content.
  • madmonk
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Post 3+ Months Ago

I thought doorway pages are old skool..
  • webinv
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Post 3+ Months Ago

Greetings,

You could increase your popularity by providing fresh content constantly. To do this easily you may want to look into reprint articles.

One example is:

http://www.web-source.net/?syndicator

You may opt to have the headlines of the current articles on one page, and actually have the current articles on another page that is HOSTED on your site. I have found the search engines to pick this up quite well.
  • Johan007
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Post 3+ Months Ago

Realistically you waiting your time if you think writing good content and people will just link to you - because they will not unless you have a reputation! I own a movie site that has loads of good content but no one links to the content. Please read http://www.internet-marketing-research. ... ontent.php to support my case .

The only two things you should concentrate are:

1) link exchange

2) link text (sometimes called anchor text not no be confused with HTML anchors)

3) heading tags + a sprinkle of keyword density for non-competitive keywords.
  • Johan007
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Post 3+ Months Ago

Pay per click is also very good if you sell something or a service.
  • webinv
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Post 3+ Months Ago

Greetings,

Johan007 mentioned: heading tags + a sprinkle of keyword density for non-competitive keywords.


For an awesome free online keyword density analyzer go to:

http://www.ranks.nl/tools/spider.html
  • philgill
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Post 3+ Months Ago

nice little tool that thanks
phil
  • Johan007
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Post 3+ Months Ago

Keyword density should really come naturally in the product page or editorial so you really don’t have to worry about it. If you have a dynamic site you have to worry less if you know the logical tricks.
  • vetofunk
  • A SEO GUY
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Post 3+ Months Ago

Johan007 wrote:
Keyword density should really come naturally in the product page or editorial so you really don’t have to worry about it. If you have a dynamic site you have to worry less if you know the logical tricks.


Exactly.

Just write your copy naturally.

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