Is search engine optimization really needed?

In computing, optimization is the process of modifying a system to make some aspect of it work more efficiently or use fewer resources. For instance, a computer program may be optimized so that it executes more rapidly, or is capable of operating with less memory storage or other resources, or draw less power. The system may be a single computer program, a collection of computers or even an entire network such as the Internet.

Although the word "optimization" shares the same root as "optimal," it is rare for the process of optimization to produce a truly optimal system. The optimized system will typically only be optimal in one application or for one audience. One might reduce the amount of time that a program takes to perform some task at the price of making it consume more memory. In an application where memory space is at a premium, one might deliberately choose a slower algorithm in order to use less memory. Often there is no “one size fits all” design which works well in all cases, so engineers make trade-offs to optimize the attributes of greatest interest. Additionally, the effort required to make a piece of software completely optimal—incapable of any further improvement—is almost always more than is reasonable for the benefits that would be accrued; so the process of optimization may be halted before a completely optimal solution has been reached. Fortunately, it is often the case that the greatest improvements come early in the process.

In computing, optimization is the process of modifying a system to make some aspect of it work more efficiently or use fewer resources.

Everybody who have website is carzy about its website's search engine optimization, he need its site to be top for targeted keywords. But I want to know- Is search engine optimization really needed?