Is SEO Dying ?

  • spork
  • Brewmaster
  • Silver Member
  • User avatar
  • Joined: Sep 22, 2003
  • Posts: 6130
  • Loc: Seattle, WA
  • Status: Offline

Post November 10th, 2008, 8:46 am

I found a very interesting article about SEO that makes a number of good points about how the SEO "industry" is quickly dying off, and anyone who is basing their career on that type of work will need to quickly adapt to changing market conditions within the next three year or find a new job.

Quote:
If you are a company who employs an agency to provide Search Engine Marketing expertise, fire them. First, take the principles of search engine optimization (write focused content and use clean code) and have them distributed among the important personnel (development, marketing, sales, etc.). Make SEO organic, integral and integrated into your organization. Dont "do" SEO. Dont make it a separate function. Make tracking it part of your marketing effort.


http://learntoduck.com/search-marketing/seo-is-dead
The Beer Monocle. Classy.
  • Anonymous
  • Bot
  • No Avatar
  • Joined: 25 Feb 2008
  • Posts: ?
  • Loc: Ozzuland
  • Status: Online

Post November 10th, 2008, 8:46 am

  • joebert
  • Sledgehammer
  • Genius
  • No Avatar
  • Joined: Feb 10, 2004
  • Posts: 13455
  • Loc: Florida
  • Status: Offline

Post November 10th, 2008, 2:09 pm

SEO was a patch industry to begin with. It emerged to bridge the gap between new technologies being developed by search engines & browser makers.

Whether or not SEO Professionals helped close the gap is up for debate, but the gap is pretty much closed.
Strong with this one, the sudo is.
  • megastarmedia
  • Born
  • Born
  • No Avatar
  • Joined: Nov 10, 2008
  • Posts: 1
  • Status: Offline

Post November 10th, 2008, 6:44 pm

spork wrote:
I found a very interesting article about SEO that makes a number of good points about how the SEO "industry" is quickly dying off, and anyone who is basing their career on that type of work will need to quickly adapt to changing market conditions within the next three year or find a new job.

Quote:
If you are a company who employs an agency to provide Search Engine Marketing expertise, fire them. First, take the principles of search engine optimization (write focused content and use clean code) and have them distributed among the important personnel (development, marketing, sales, etc.). Make SEO organic, integral and integrated into your organization. Dont "do" SEO. Dont make it a separate function. Make tracking it part of your marketing effort.


http://learntoduck.com/search-marketing/seo-is-dead


I found this information very helpful : ) Good advice : )

Steve
  • Jenie0109
  • Proficient
  • Proficient
  • User avatar
  • Joined: May 23, 2008
  • Posts: 411
  • Status: Offline

Post November 12th, 2008, 10:39 pm

I think SEO will be big in the next few years. There are only a few search engines here in the big W and there are gazillions of websites and pages and still counting. Everyone wants to be included in the top listing, every site needs SEO. Yes, it is dependent on the search engine that's why it's called SEO.
Foreclosure Prevention | SEO Marketing
  • artcoder
  • Student
  • Student
  • User avatar
  • Joined: Feb 27, 2007
  • Posts: 89
  • Loc: United States
  • Status: Offline

Post November 12th, 2008, 11:45 pm

Barrie North, founder of JoomlaShack says in his book "Joomla! An User Guide" on page 197 ...

Code: [ Select ]
"There is no such thing as a search engine optimization anymore. The only reality now is having a long-term web marketing strategy and a commitment to building a site full of quality information."


and on page 420 ...

Code: [ Select ]
"For a site that will perform well, you eventually need 200-odd pages of content. This is the important point: Quick SEO is dead! The only way to perform well in SEO now is to have a rich content site."
  • spork
  • Brewmaster
  • Silver Member
  • User avatar
  • Joined: Sep 22, 2003
  • Posts: 6130
  • Loc: Seattle, WA
  • Status: Offline

Post November 12th, 2008, 11:49 pm

I couldn't agree more, artcoder.
The Beer Monocle. Classy.
  • dofollow phil
  • Born
  • Born
  • No Avatar
  • Joined: Nov 13, 2008
  • Posts: 3
  • Status: Offline

Post November 13th, 2008, 5:07 am

I work as an SEO for a marketing company for accountants, we develop website for firms and handle their marketing also.

Seo is the buzzword, all our clients are interested, they press us for it, they even get mad about it!

It does worry me though, the future that is, and belive me i have been thinking about this for a while, what will do next? I can design great sites, with clean CSS code and high text to code ratio! - ineffect thats seo!

I look at this way,....

seo is something that will be needed up until the search engines deem it obsolete! - FACT!

Now...

Google is already thinking about other ways to stop the "webmaster" controlling the ranks, I'm pretty dam sure google hate it!, until they can come up with anew method, like, user monitoring (Spyware), then seo is here to stay! - Google already knows everything about your site, you analytics don't you? you probably have Google tool bar too! - THINK! all that info being sent to them!

But still until that time comes seo is working
  • 48ways
  • Born
  • Born
  • No Avatar
  • Joined: Nov 13, 2008
  • Posts: 4
  • Status: Offline

Post November 13th, 2008, 10:57 am

Maybe I am getting into SEO too late in the game, but the methods I am employing to improve rankings for some of my pages seems to be working just fine. From what I have seen and read, it looks like some more simple methods used in the past no longer work.
  • potchie
  • Graduate
  • Graduate
  • No Avatar
  • Joined: May 15, 2007
  • Posts: 154
  • Status: Offline

Post November 13th, 2008, 6:37 pm

seo are quiet easy but you have a strategical points before it get a result.
  • Intelrate
  • Newbie
  • Newbie
  • No Avatar
  • Joined: Nov 10, 2008
  • Posts: 7
  • Status: Offline

Post November 14th, 2008, 5:57 am

Market is objective. While SEO makes sense and brings money it lives.
  • joebert
  • Sledgehammer
  • Genius
  • No Avatar
  • Joined: Feb 10, 2004
  • Posts: 13455
  • Loc: Florida
  • Status: Offline

Post November 14th, 2008, 6:12 am

I must have the wrong acronyms.

I was thinking

Search
Engine
Optimization

Where Optimization entails optimizing a site to be read and indexed by search engines better.

But, it seems like I'm reading mostly replies about

Search
Engine
Marketing

where Marketing entails leaving traces on other sites for search engines to pick up on.

:scratchhead:
Strong with this one, the sudo is.
  • spork
  • Brewmaster
  • Silver Member
  • User avatar
  • Joined: Sep 22, 2003
  • Posts: 6130
  • Loc: Seattle, WA
  • Status: Offline

Post November 14th, 2008, 10:37 am

Now I understand why nobody creates new discussions in these boards anymore. :(
The Beer Monocle. Classy.
  • ATNO/TW
  • Super Moderator
  • Super Moderator
  • User avatar
  • Joined: May 28, 2003
  • Posts: 23404
  • Loc: Woodbridge VA
  • Status: Offline

Post November 14th, 2008, 11:29 am

I'm all for a new concept. P.O. a.k.a. People Optimization -- i.e. optimize for your target audience and don't care less about what search engines do with it, as long as your audience responds. It's what the web is about.
"There's no place like 127.0.0.1 except for ::1."
Alexandria Networks. Leader in IT consulting for associations/non-profits, and small to medium sized businesses around the northern Virginia and Washington D.C. metro area.
  • graphixboy
  • Control + Z
  • Mastermind
  • User avatar
  • Joined: Jul 11, 2005
  • Posts: 1828
  • Loc: In the Great White North
  • Status: Offline

Post November 14th, 2008, 3:36 pm

ATNO/TW wrote:
i.e. optimize for your target audience and don't care less about what search engines do with it, as long as your audience responds.


Isn't that the foundation of Design and Marketing?

It does amaze me though that so many people are willing to pay for SEO when any good developer should have done 75% of that stuff when the site was built.
If at first you don't succeed F1... If that doesn't work try Google!
//// Designer, Developer & Teacher - Interactive, Motion and 3D \\\\
Portfolio at WhenImNotSleeping.com
  • joebert
  • Sledgehammer
  • Genius
  • No Avatar
  • Joined: Feb 10, 2004
  • Posts: 13455
  • Loc: Florida
  • Status: Offline

Post November 14th, 2008, 6:31 pm

State of Washington sues Web/SEO firm, http://www.networkworld.com/community/node/35218
Strong with this one, the sudo is.
  • Anonymous
  • Bot
  • No Avatar
  • Joined: 25 Feb 2008
  • Posts: ?
  • Loc: Ozzuland
  • Status: Online

Post November 14th, 2008, 6:31 pm

Post Information

  • Total Posts in this topic: 44 posts
  • Users browsing this forum: No registered users and 15 guests
  • You cannot post new topics in this forum
  • You cannot reply to topics in this forum
  • You cannot edit your posts in this forum
  • You cannot delete your posts in this forum
  • You cannot post attachments in this forum
 
cron
 

© 2011 Unmelted, LLC. Ozzu® is a registered trademark of Unmelted, LLC.