where to get started?

  • rtm223
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Post 3+ Months Ago

Hello all.

So I started looking into SEO, finding and reading various articles etc, and the basics are all there and consistant, but most of the information is inconsistant between sources, or one source will say something is really important, whilst others will not even mention it.

So I was wondering if there are any really good sources of info (either on the internet or books) that any of the pros would suggest that I look at?

Thanks for the help guys.
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Post 3+ Months Ago

  • ccb056
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Post 3+ Months Ago

A good source of info is ozzu.com
  • vetofunk
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Post 3+ Months Ago

Books are always out dated by the time you read the end of them. A good newsletter I get is from Clickz or a good site is searchenginewatch.com. Besides that, of course Ozzu!
  • disgust
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Post 3+ Months Ago

the basics don't change:

don't try to trick search engines
use alt text
use keywords through the document, especially in bold, italics, etc
use keyword suggestion tools and build pages around them
submit to web directories, especially dmoz
use good internal linking structure
use good anchor text
use good html titles
try to make everything as few clicks away from the main page as possible
get links. get lots of links.

and be patient. it takes time. :)
  • rtm223
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Post 3+ Months Ago

Thanks guys, looks like i know a most of the basics already :)

With the internal linking structure, is it right to have a "site map" page accessible form the index page, that links to every page? (Or several of these if you have lots of pages?).

Thanks for the sites vetofunk - I thnik I might have been to searchenginewatch.com but not sure :?
  • disgust
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Post 3+ Months Ago

site maps pages can work, yes, but personally I find them to be a pain to keep updated. if you can't make it "natural" to have all links one click from the main page, use a site map.

ONLY break up a site map into multiple pages if it's over 100KB, otherwise just have it all as one page.
  • rtm223
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Post 3+ Months Ago

I was thinking that about the site maps myself - maybe dynamic generation (if the site is dynamically generated??) - just a thought. I suppose I'm a little way off creating huge sites at the moment so it is easily possible to link to all pages from the front page.


I've just had a look into anchor text, and I'm a little confused as to whether you mean anchor text in:

incoming links (if so how can I improve this)
outgoing links
internal links

Or all of the above?

Again, thanks for the help guys.
  • vetofunk
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Post 3+ Months Ago

Anchor text in all links is very important, but I would say that incoming links have the most to gain with proper anchor text. With a site map, that is very important especially if you have a ton of pages. It can be automated also for dynamic content.
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Post 3+ Months Ago

for improving incoming anchor text, use something like this:

http://www.ffshrine.org/links.htm

it works pretty well. :)

and if you do link-trades, most people are willing to change your link text slightly, usually.
  • rtm223
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Post 3+ Months Ago

Sadly it's not quite so handy for commercial sites (I doubt many people will want to give me free advertising). I suppose that if people are already linking to yourste you can ask them to alter anchor text if necessary. I assume for image links, it is the alt text, in combination with any actual text, that is taken into consideration for the anchor text?

One question I have just thought of:

if i have multiple subdomain, all as completely separate sites, that link to each other. Does this count as internal linking or external linking, from the point of view of the crawlers, or would googlebot see "www.mydomain.com" and "subdomain.mydomain.com" as the same site?
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Post 3+ Months Ago

yeah, sorry, I'm used to non-commercial.

even if you have a commercial site but provide interesting free content/services, you might get some links, though.

for the subdomain things.. in my experience google treats subdomains as different sites, but I could be wrong. it certainly seems that way though.
  • discountdomains
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Post 3+ Months Ago

Hi,

I would decide on your keywords.

Then:

1) build up content using your keywords
2) Use the keywords in your Meta Title
3) Place lots of anchor text links around the web.

This will work, but it takes time to build.

Clare

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