advertising on adsense

anyone ever advertised with Google? i'm considering it for my new project. is it worth it for the amount of traffic increase?

any idea how much it is? ie. per click?

thanks.

Are you asking about Adwords or Adsense?

Well, I am going to guess that you are talking about Adwords, which is where you would be placing ppc ads on Google.

It all depends on your ROI. You need to do keyword research to see what are your keyword terms and then see what the charges are for Google. It will give you an estimate when you sign up for an account. Some keywords are cheap while others are much more expensive, all depends on the competition.

If you give me a few phrases I can give you an estimated amount per click.

oh, i meant adsense (as in the title ). What's the difference anyway?

Well i had a look, AdWords seems to be advertising on Google and AdSense on participating websites. Right? If you advertise on AdWords, are those ads picked up into AdSense?

Adsense is when you place other company's ads on your site and you get a small commission from each click. Adwords is when you advertise on Google. You can choose if you would like your site listed on other site's that are participating in Adsense.

I use adword on some of my sites, and happy with the results.
There is a learning curve in the beginning - your ads can get disabled b/c you are not getting enough clicks.

You really need to research the words and write the ad copy. But once
you learn how to do it, it can bring some good targeted traffic.

how do you research the words for adWords?

recommendations, linky?

When you set up an account it will give you an estimated amount you will spend, estimated amount of clicks, and estimated amount you will have to pay for a certain position. You can go though it all without starting your advertising, so I would check it out.

You do have to create an ad first, though. No cost yet.

Otherwise, for researching only, you can go by the estimates Overture gives you:
http://inventory.overture.com/d/searchi ... uggestion/

wow interesting thanks again vetofunk

I've seen very little results from Adwords personally. I can generate clicks with ease but conversions are a little bit harder. I just started using Overture in the past two weeks and I've gotten more conversions in that time than I have in 2 months of adwords.

Personally I would suggest only having your Adwords ads listed on content sites and not search results. But others may have had different results.

I get horrible results from Content Search on Google. I get great results from the search results with Google adwords. IN the beginning I noticed that I would get more lead/sale conversion with B2B from Google than with Overture, and vice versa with B2C, but that has been changing.

With Google, I usually try to get 2nd - 3rd position as I get better conversion rates. Also, you need to experiment with different titles/descriptions and then compare your CTR.

The only thing I do not like about Overture is that it is usually more expensive, for my terms anyway.

And depending on what you are selling, you may do well with Kanoodle. I have one client that is getting a 5% ROI in Kanoodle and then I had one client who didn't sell a thing. It all depends what industry you are in.

I guess that it is compeletely different for every industry/keywords. A lot of depends on the type of sites that would host your ads content wise. For example a ton of guitar tablature sites fund themselves by using adsense. So that probably explains why I do well with guitar instruction through content advertising with Adwords. Where as other areas may not have as many sites that use adsense for similar content.

Yep,

I would say to everybody, just try a test and see what works for you. Experiment with different, keywords, positions, and ppc's and eventually you'll find your key place.

hey, could you go through all the abbriviations your using, please?