Adwords as a branding exercise

Hi,

I have separated my "Search Only" and "Content Only" campaigns. and, I bid "much" lower on my "Content Only" campaigns (which have my company name in the title) reletive to my "search only" campaigns.

If I bid lower on 'Content Only' it is a pretty good deal. I get massive impressions at a very reasonable price. I don't get many clicks but it's ok because my main purpose is branding of my website by getting good impression.

And, to get branding of my website - it's really a good idea to make my company name or website visible in the first line of the ad or a catchy description which includes the name I wish to make brand.

What is your opinion on it?

from Content Only you won't get too many clicks. My personal experience , because people don't click on words.....click on websites

Yep, never underestimate the power of branding.

I agree.. as I get very little value from Adwords these days and branding is the only valid reason to use it, in my opinion.