Content Network Dragging Down Google CTR - Costing me?

  • apostle83
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  • Loc: Bartlett, TN

Post 3+ Months Ago

Let me start by asking forgiveness if a few of my premises are a couple years out of date!

I run a small adwords campaign and probably don't have things organized properly to begin with.

In my only campaign, I have only one active ad group. I run both search engine ads and content network ads.

My search engine ads have a significantly higher ctr than my content network ads. What I'm wondering is simple: Does my content network drag down my competitiveness on the search engines? I ask this because I've heard there is a basic premise behind adwords: ctr*bid = adword weight. Does my content network ctr drag down my search engine paid weight?

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