How to promote to a local audience

I created a site that caters to Latin people in Houston Texas. How do you target these audience?


Cordially,


Nelson

You could use google adwords, they allow you to target specific areas / locations.

best to do a demographics check as well. you know... not all people use internet.

Thank you for the google adworks tip.


In regards to the demographics. Yes it is true that the Latin sector is the poorest of the them all, but in Houston it is the biggest % of the population with 34% total and the fastest growing. The only problem is that the ones that have a computer do not want to spend on high speed.

I live where we have heavy number of Hispanic popularity (about 50% or more).
I have tried spanish web site, it didn't do too good. (2 page views a day average). So, I gave up that site.
I have an English version of the same web site, which I get about 250 page views every day.

I came to the conclusion that I would re-try Spanish web site in 2-3 years. I don't think they are up to date with internet technology. (I hope I don't offend anyone)

So far this are my stats for this month:

Daily Statistics for November 2004
Day Hits Files Pages Visits Sites KBytes
1 15728 44.75% 2340 36.06% 151 45.76% 35 41.67% 106 76.26% 22935 36.96%
2 13938 39.66% 2786 42.93% 98 29.70% 23 27.38% 23 16.55% 26587 42.84%
3 4529 12.89% 1183 18.23% 72 21.82% 24 28.57% 18 12.95% 11593 18.68%

Nothing impressive

hello,

you can use google or clicksor, both of them offer same service; however, i suggest you should submit your site to local search engine or business directories.

yeah

demographics is damn important whether you like it or not. heheh.

and I wasnt talking about latin being the poorest but instead, whther they use internet or not.
or if they are pc literate or not..

just as lots of australians dont use much internet.
they know what it is but they dont see the need for it.

thats what i meant...

oh really, because my company is running traffic network, and i can see lot of australia traffic too. It is just not much as US traffic.

heh. it could be even more if more aussies start using internet!
too busy fishing and a beer in hand...

Have you tried http://www.meetup.com ? they're pretty good for local events,etc. Join the local latin group in your city and you'll have access to lots of members at events. They don't let you post links but you can message people to email you. Also if you put meetup.com's link on your site and sometimes they give you a backlink.

I'm doing the same thing here in San Diego for asian events. It's working out ok.