OVERTURE??

  • mzawwin
  • Novice
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  • mzawwin
  • Posts: 18

Post 3+ Months Ago

About a week or two ago i read an article stating that it was not worth it to buy keyword ads from Overture... I would like to hear people's experiences - I am leaning towards concurring ...

Or - people who HAVE used Overture successfully...whats ur secret?
  • Anonymous
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  • Loc: Ozzuland
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Post 3+ Months Ago

  • beefcakejcc
  • Graduate
  • Graduate
  • beefcakejcc
  • Posts: 103
  • Loc: Atlanta,GA

Post 3+ Months Ago

I've had great success. I get about 40 orders a month from overture compared to about 6-8 from Adwords.
  • vetofunk
  • A SEO GUY
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  • Posts: 2245
  • Loc: Chicago

Post 3+ Months Ago

I have about 20 clients that I use Overture with. I also use about 5 other ppc companies also with them. But pretty much it is Google vs. Overture for large amounts of traffic. This can read about on the web, but I also experience it; Overture does better for retail, while Google Adwords does better for B2B.

I would always take your best keywords and do a test. You can use standard, phrase, or broad, just like Google. The only thing I do not like about Overture is that you cannot set a daily budget. This means be careful on how much you want to spend, because you could use it all up in one day.

What industry is the site in?
  • seobook
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  • seobook
  • Posts: 38
  • Loc: we are Penn State!!!

Post 3+ Months Ago

with overture they put broad match above exact match even if the bid is lower so you want to make sure you do deep keyword research.

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