Which analytics program do you use for advertisers?

  • Fussybaby
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Post 3+ Months Ago

I have done a ton of reading about which analytics programs are (supposedly) more 'accurate', etc., and have learned that various programs track different things, so you can't really compare them. I've learned that Google Analytics, for example, doesn't track visitors that don't have Javascript enabled. The common theme I've seen is that it's best to take all analytics stats with a grain of salt and look for trends rather than visitors.

The problem is, I need to give potential advertisers actual numbers. I don't want to overwhelm advertisers by giving them my numbers from each of the 3 programs I use. I just want to give them a fair representation of how many unique visitors I get. I would also like to give them a screenshot of how many visitors I get, but since I can't completely rely on any one program, that's impossible.


What I'm wondering is, what numbers do you show your advertisers?
  • Anonymous
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Post 3+ Months Ago

  • zhaira
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Post 3+ Months Ago

We used Google Analytics as to show the visitors of our site.
  • erikko
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Post 3+ Months Ago

i use google analytics and stat counter myself
  • odysseus
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Post 3+ Months Ago

I just use Google Analytics. Be warned, some advertisers will ask for other stats.
  • xeonkar007
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Post 3+ Months Ago

google analytics .. is fine i guess, what about using some other advanced
tools
  • vetofunk
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Post 3+ Months Ago

xeonkar007 wrote:
google analytics .. is fine i guess, what about using some other advanced
tools


Google Analytics is one of the most advanced tools out there. What specifically are you looking to do?
  • odysseus
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Post 3+ Months Ago

I just depend on google analytics. if the advertisers ask fro something else, I will provide
  • breezy25
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Post 3+ Months Ago

I depend on Google Analytics, but if you use Adsense also you'll see the two don't match up completely, so it's not 100% accurate (in my opinion). I've contacted Google to find out why there is a discrepancy and as usual got a canned answer that was not helpful at all.

I've also heard AW Stats is a good one to use.
  • TrafficFinder
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Post 3+ Months Ago

I know this is very cliche but I too use Google Analyticals. It is pretty accurate and is very advanced. Hope to see more OZZU refer sources. LOL

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