Ad Words

  • glenglen66
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Post 3+ Months Ago

Hello,

Yesterday I signed up with ad words and have a few questions which I would like to open to you all.

When I signed up and used the keywords it suggested that my placement would be around 3.3 but in reality its only 12.5 + ?? Is this due to it only being there for one day and the more people click the link the more relevant the site will be? Thus moving it up in the sponsored rankings.

Any of your experiences with ad words and how to optimise it would be great.

Cheers,

Glen.
  • Anonymous
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Post 3+ Months Ago

  • vetofunk
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Post 3+ Months Ago

Whenever I set up an account, the positioning is always off. I always wait about an hour or two to find out my real position from the reporting and then make position changes from there.

As far as optimizing, if you do not have any tracking, try using their free tracking system. You can use it to see which keywords are best and which ones don't bring in a good return.
  • glenglen66
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Post 3+ Months Ago

Is it worth considering overture also? I find it easyier to SEO for yahoo I'm not sure why that was why i choose to use adwords.
  • vitanet
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Post 3+ Months Ago

if you have deep pockets then overture and googles adw. will boost some sales. I hope your profit is more then 30% per sale or you might just break even...
  • vetofunk
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Post 3+ Months Ago

Just test Overture vs. Adwords and see which one is more profitable for you. I usually see one over the other for each client.
  • seobook
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Post 3+ Months Ago

until your CTR is factored into Google your rankings may not be that stable since competitors may have much higher CTRs, which drive your ads down unless you pay a sharp premium to make up for the lack of clickthrough rate history
  • auhlrich
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Post 3+ Months Ago

seobook wrote:
until your CTR is factored into Google your rankings may not be that stable since competitors may have much higher CTRs, which drive your ads down unless you pay a sharp premium to make up for the lack of clickthrough rate history


So, try to get a bether CTR. What do you think about rewriting your add text?
  • Sanjiv Aggarwal
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Post 3+ Months Ago

In Google Adwords

Rank = Max CPC * CTR

Max CPC is the bid you place for the keyword

CTR is the click through rate you are recieving
So what you will do increase the Max CPC for that keyword.

With increase in CTR you can decrease your Max CPC
  • beefcakejcc
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Post 3+ Months Ago

quick question what is the CTR based on specifically in regards to your ranking?

Is it Max CPC * CTR just for the keyword, that ad group, that campain or your overall CTR. I would presume it'd be the actual keyword and the text ad that's showing up for it, if you have multiple ads.
  • vetofunk
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Post 3+ Months Ago

It is measured to the specific keyword.

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