Closets & Website Design - Spring Cleaning 2009

  • LisaRole
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  • LisaRole
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Post 3+ Months Ago

We find a couple of primary reasons why people need to “spring clean” their website design. The most common issue we see is your website design has looked exactly the same since the internet was invented, or at least since the day your company realized the internet was a place to do business. As a rule of thumb, if the brand hasn’t been refreshed in the past 2 years, it probably needs it. In this short term timeline, brands make “tweak” improvements to their packaging and key brand equity images to better connect with their target consumers. If brands haven’t been updated in the past 3-5 years, it normally means it is time for a major branding project to evaluate how the brand has been changed and how consumer perceptions of the brand have changed. The outcome of this evaluation is typically a major makeover with key brand elements having design updates to meet the revised brand positioning and to keep the images/brand relevant to consumers. Website design should be no different, unless you consider that the attention span of consumers on the internet can be even shorter than in the brick and mortar world – making it even more critical to regularly update your website design.
The other main reason to “spring clean” your website design is because we see many sites that try to do way too much and are so busy that it is impossible for a consumer to actually find what they want on your website. If your site takes longer than a few seconds to come up, it will annoy your customers and your website design will probably cause your company to lose customers. We believe in the tried and true method, K.I.S.S, and we aren’t talking the long tongued guy. If your website design isn’t making your customers say “WOW” about your business, it is time for spring cleaning. Every day lost is additional revenue that your company cannot make up - don’t put this decision off any further.

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