Comments and critiques on my site are welcome.
Some of the items that concern me are:
- Ease of navigation
1. The layout is good. But I think it's a better idea to underscore the hyperlinked texts. Also, hyperlinked texts should have different color than non-hyperlinked texts.
2. The navigation bar
Home | My Account | View Cart | Checkout
I don't know why you didn't put them together. I think the space between "Home" and "My Account" is unnecessary.
- Sales conversion
1. I found that many items are sold out. You may want to remove them from your site or put them in a separate page. People will get tired if they click on an image and keep seeing that it is sold out.
2. You can add a strong guarantee like "100% satisfaction guaranteed" or "30-day Money Back Guarantee". Trust me, very few people will refund your product.
- Ecommerce
I strongly recommend you start your own newsletter. You just can not afford not to have it. I have two businesses and I find that newsletter is the best way to convert visitors to customers. Please visit
http://www.multipleprofit.com/email-marketing-guide.htm
for detailed guide to start your own email marketing campaign.
Visit: http://www.multipleprofit.com/email-marketing-tools.htm
for email marketing tools.
- Search-engine positioning
Instead of only putting your products on your web site, add some articles introducting this kind of art. use keyword tools like WordTracker or NichFinder (http://www.multipleprofit.com/se-keyword-marketing.htm) to help your achieve good search engine ranking.
For a list of good search engine marketing guide and tools, please visit:
http://www.multipleprofit.com/search-engine-tools.htm
cverdun, I recommend you subscribe to my newsletter "MultipleProfit Marketing Newsletter" and learn how to build and register your own profitable business at:
http://www.multipleprofit.com
Good luck!
August 22nd, 2004, 8:05 am
