SITE REVIEW: http://www.neverbuyalincoln.com/

  • camperjohn
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Post April 25th, 2007, 10:39 pm

http://www.neverbuyalincoln.com/

I got totally worked over on my car, and made this site. It should only contain FACTs, please point out anything you think is slanderous as I will remove it.

My goal (which is every webmasters goal really) is to get as near as possible to Google's top search rank for the keyword Lincoln.

1) Does it get across the point enough?
2) Is it too cluttered?
3) When you look at it, can you tell how pissed I am at spending 5 grand on repairs for my car?
4) Do I need a "send this to a friend"
5) What else should I add?
6) Please add a comment or a horror story to get it going.
7) What could I add that would really make people talk about it?
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Post April 25th, 2007, 10:39 pm

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Post April 25th, 2007, 11:50 pm

This website has nice colours and graphics, but it might be a problem for some smaller screens.

Maybe add some rollover effects to the links so that people can see that they are links.

On the right hand side of the car there's a line where two colours meet. It's kind of distracting.

Why does the orange below the car stop half-way across the page?

The 'Did you know...?' bit extends over the black right to the edge of the page.

It does seem a tad cramped...

The w3c validator found 49 errors.
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Post April 26th, 2007, 5:56 am

I fixed the orange bar (that was an "artistic thing", but it does look better once its fixed)

I fixed the "Did you know.." extending over the edge (again, trying to be artistic)

I changed out the layout a bit and made 2 pages out of the main page. Main and Repairs, rather than all on one page...

Also changed the background from black to a pale green.

Less cluttered?
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Post April 26th, 2007, 2:54 pm

1) As stated above, you should really consider making the site less wide. Lower resolutions are going to have problems. And seeing as your target market is anyone that might be looking to purchase a car, I would say that there will be a fair percentage that is using a lower resolution.

2) I would remove any references to "I". Make it more of a place FOR people who want to voice an opinion about Lincoln. Then include a page about why you started it and voice all personal opinions there. Fact or not, having personal opinion as the main focus makes the site itself sound like the only reason to exist is to slander. Instead, turn the focus to "lets take action and keep it from happening to anyone else" and people will give you more credit for your effort.

3) I personally think the header needs redesign. You have a lot of unused space and it doesn't really add to the meat of the site. And your graphics have some errors that stand out. (the random dot above the logo where the green meets the white. To the right of the random vehicle image, there are a few shades of green with noticable vertical lines between them, below "priceless" there are more lines)

Something like this would be my recommendation: Click for example image (778px wide, smaller in height, and filled with catching information. This will put it all "above the fold" as well)

This is all just personal opinion and preference. Hope it helps.
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Post April 26th, 2007, 4:31 pm

Wow you are soooo right. That is way better. Do you mind if I use your example image?
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Post April 26th, 2007, 5:00 pm

Does this look better?

http://img266.imageshack.us/img266/3753 ... uy2tk9.jpg

I think its way better.
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Post April 26th, 2007, 5:22 pm

You should get the dealership & the service center you got the repairs done at (assuming they are different places) to provide you with print outs of the cars onboard computer driving records, & post them on the site.

The computer records instances of "extreme operation", things like rapid acceleration & abrupt braking.
Dealerships often use this information as a basis for denying warrenty claims when the owner of the vehicle has been "hot rodding" it.

I was working at a Lincoln Mercury dealership when the LS line was introduced & the Blackwood was just a bunch of pictures salepeople were drooling over.
The very first LS we recieved to put in the showroom had a transmission failure the first day we had it.
On inspection of the computers records, it was discovered that a lot attendant had been "hot rodding" it during a fueling trip & the dealership was held responsible for repairs.

The records could do wonders for your cause, that is, unless you, or someone you let drive it, was "hot rodding" the car.
Strong with this one, the sudo is.
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Post April 26th, 2007, 8:41 pm

http://www.neverbuyalincoln.com/content2.html
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  • Breeze
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Post April 26th, 2007, 11:44 pm

Yes, that second one you did looks quite good. Well done :)

Also, nice work on the header, BSmithTT
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Post April 27th, 2007, 8:39 am

camperjohn wrote:
Do you mind if I use your example image?


Go for it... I don't mind.

I like the new layout by the way.
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Post April 27th, 2007, 8:39 am

Breeze wrote:
Also, nice work on the header, BSmithTT


thanks. :D
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Post April 28th, 2007, 12:07 am

1) Ok, the site has been completely redesigned based on the above suggestions. I think it one of the best websites I have ever done.

http://www.neverbuyalincoln.com/

2) Thanks for the header BSmithTT - it was completely the inspiration for the new design. If you need any PHP programming done, just drop me a line.
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Post April 28th, 2007, 7:08 am

lawl somone needs to make a ford one fun site thogh :)
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Post April 29th, 2007, 2:11 pm

1) Does it get across the point enough?
Indeed it, works rather well.
2) Is it too cluttered?
A bit, i would clear it up, but thats just me
3) When you look at it, can you tell how pissed I am at spending 5 grand on repairs for my car?
Hell Yeah!
4) Do I need a "send this to a friend"
I would
5) What else should I add?
Hmmmm don't know
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Post May 2nd, 2007, 6:11 pm

I made a MySpace page with my website too!

Has anyone had success with MySpace marketing?

http://profile.myspace.com/index.cfm?fu ... =186479702
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Post May 2nd, 2007, 6:11 pm

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