SITE REVIEW: www.spotajavacoffee.com

  • MrFeetz
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Post 3+ Months Ago

I'd like to get some input on the content of the site, see sig. The site is a template, so the form and function can't be changed. What can be changed is the content. What I'd like you to focus on is, is there enough info to lead a visitor to make a purchase? And is there any compelling reason for the visitor to make a purchase or not? If not, why not, and what can be added to the current content to give a visitor a reason to make a purchase?

TIA

~~Feetz~~
  • sam
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Post 3+ Months Ago

I don't have a credit card and I don't shop online, but with only an average interest in coffee, I was actually quite compelled to buy when I picked my flavour and a screen instantly popped up with a picture of my item. All i had to do was write down a quantity! excellent! No 20 page forms with my home phone number and hobbies and where did you find out about our site etc. That's a real turn off. Great shopping cart system.

The little mission statement at the beginning was pretty long, but some thought has obviously gone into what's been written. I was patient enough to read most of it, but some people might not be. Still, was pretty obvious what the site was all about from the headings and menus.

I realy can't fault it or think of ways to improve on it. It worked well on me. Probably going to have a lot of people with bags of coffee being delivered, who never really meant to buy them. Which, I'm sure is the idea.
  • madmonk
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Post 3+ Months Ago

I dont like the website. Too many words on the front page.
-even more words at the bottom part of page.
so i did not bother to read the words at all!- loss of interest

sorry if this sounds too blunt.

but i do like coffee. esp. java

don't like the header words too..
  • MrFeetz
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Post 3+ Months Ago

madmonk wrote:
i did not bother to read the words at all!- loss of interest

sorry if this sounds too blunt.


What it sounds like is, that you made a knee jerk assumption based purely on aesthetics. If you didn't read anything, then, you don't know anything about the site besides what one page that you don't care for looks like. This does me no good at all. What would you suggest I do to improve the site? Have one page that says click here to buy coffee? Did you dl the free catalog? That way you wouldn't have to see the site, but you could at least find out if there is any coffee that you may be interested in buying at some other time. Did you see the little story By Michael Jackson? No, I guess you didn't.

Thanx for your time.

~~Feetz~~
  • webmasterbrain
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Post 3+ Months Ago

Your sites not bad, but a few things I noticed, which would improve it a lot:

1. Clearer Fonts: I know it's nice to pick fonts which gel with the theme, but more important is have clear fonts, some of those you've used are not instantly legible, which makes navigating a hassle.

2. Reposition Shopping Cart link: Either move the shopping cart link to the top right, or have one over there as well. Like it or not the standards been set by the big guys, and this is where people look for it. You could maybe also put a link to checkout there as well.

3. Separate categories from navigation:
Most of your navigation is down the left with no distinction between the various types of links, at the very least the links to the different types of coffee should have their own header, or be separated from the other links.

4. More prominent search: You have a search function, which is good, but people tend to prefer to search than navigate (because they are lazy and easily mentally challenged) so move it up above the fold (ie. visible without scrolling).

5. To much text: as has already been said, for a e-commerce site, with your primary aim being to sell, and not to inform, content is bad! (of course content is good for search engines, so a balance is required). Pick a few good keywords/key-phrases and work them in to short, well-written, to the point paragraphs.
  • MrFeetz
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Post 3+ Months Ago

webmasterbrain,
Excellent! Thank you very much. Each area where you've made suggestions in are laid in stone as a function of the damned template. I am testing the content, and as you've suggested, I will make some adjustments with SEO key in mind. The form and functionality of the template makes customization all but impossible. As the site is a testbed, and the curve is quite steep, I'll come away from this exercise with a great deal more knowledge of what works, what doesn't, and what not to do in the future. Your input is appreciated.

~~Feetz~~
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Post 3+ Months Ago

Very well done. I like the layout of your site, I have to agree though that you may want to change the link text. It goes well with the theme, but its not instantly readable. I like the way you set up your shopping cart, however, I think the bags of coffee images are too big. and the fact that all the pics next to the coffee style are all the same it gets redundant after a couple pages and boring. Either a differnent picture by each one or no pic at all. Very good job all the way arond otherwise.
  • MrFeetz
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Post 3+ Months Ago

SharkShark wrote:
Very well done. I like the layout of your site, I have to agree though that you may want to change the link text. It goes well with the theme, but its not instantly readable. I like the way you set up your shopping cart, however, I think the bags of coffee images are too big. and the fact that all the pics next to the coffee style are all the same it gets redundant after a couple pages and boring. Either a differnent picture by each one or no pic at all. Very good job all the way arond otherwise.


Thanx Shark.
The site is a template, so the form and function can't be changed. Your point about the pictures is being considered ATM. Would you as a buying customer, be put off by all of the coffee pictures being the same? Would that fact stop you from making a purchase, considering everything else being to your liking...the coffee you want to buy at the price that you are willing to pay?

~~Feetz~~
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Post 3+ Months Ago

MrFeetz wrote:
Thanx Shark.
Your point about the pictures is being considered ATM. Would you as a buying customer, be put off by all of the coffee pictures being the same? Would that fact stop you from making a purchase, considering everything else being to your liking...the coffee you want to buy at the price that you are willing to pay?
~~Feetz~~


To be honest yes I would. I have no idea what is in those packages, except coffe, it doesnt appear to be very original since all the bags are identical, Decent price but it almost seems generic. That is what is going through my mind as I shop.
  • MrFeetz
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Post 3+ Months Ago

If you had one of each of the flavors delivered to you, you would see the exact same thing. Most all of the coffee sites...I haven't visited all 26,000,000,000 of them, show the very same picture for each coffee displayed...same with ebay for that matter. You did answer the question. The pictures of the coffee are what the roasted supplied me with. Having 300 varieties of coffee doesn't lend itself to having 300 different pictures. What would be the point?

~~FEETZ~~
  • rtm223
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Post 3+ Months Ago

To me, the ientical packing doesn't seem too much of a problem. A speciallist shop selling 300 varietes of the same thing, you don't expect the packaging to be the focal point. To me the lack of packaging add authenticity and a kind of rustic feel. I get the impression that the vendor cares more about the product than empty marketing.

anyway, my first thought is that images on a green background should not have a white background themselves, unless you give them some kind of border.

Secondly, those text links would probably be better as gifs rather than jpegs, to remove the fuzziness of them.

Search could definately do with being moved from the bottom of the page. It's hidden away, and even worse on pages like the shipping where it is pushed even further down from the contetnt. Up the top of the page I think.

I'm also not sure about that contact for being at the bottom of the front page. It would be much more suited to the contact page. At least give it a header if nothing else.
  • MrFeetz
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Post 3+ Months Ago

...Teacher,
All of your points are well taken...and have been echoed at other forums. My major mistake...which is a challenge that I'll have to live with ATM, is that the site is a template, which by it's own design, has little or no functionality. For the most part, what you see is what you get. The only flexibility is in the content itself. I don't write html, and at this point in time, can't continue to throw ca$h at this black hole to have the site redesigned by someone I'd have to pay.. I'm doing the best I can with what I have to work with.

~~Feetz~~
  • rtm223
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Post 3+ Months Ago

lol I'm a teacher now! ooooh! Think I should be doing more work while I'm at work rather than posting here....

hey I'm sorry. If you look through my other site reviews I pick out little things. None of my comments were serious flaws in the site, just little bits and pieces. There are no real problems with the site you have, and I would definately consider shopping there if I was a bit closer.

I must say that I didn't really read much of the other reviews before posting (i just skimmed them) and so didn't register your previous comments about the template. I'm sorry about that.

I'm sorry if my comments seemed harsh in any way. I do review harshly as anyone here will tell you. To be honest there are a hell of a lot of sites around that are much worse than yours.
  • Johan007
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Post 3+ Months Ago

rtm223 wrote:
I do review harshly as anyone here will tell you.


Yes you do you git.

Lol seriously web design and design in itself is so objective and peoples opinions clash and no one is prepared to budge. It is therefore a common phrase “looks like its been designed by committee” as a negative aspect however everyone’s input is vital but the designer must not be dictated too and have the final say or it’s a mix match of crap - and I should know as I have been in this situation all too often and it is heart breaking.

Reed this rather cool articles by Chris McEvoy of the super website "Usability Must Die"
http://www.usabilitymustdie.com/design_dictator.htm
  • rtm223
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Post 3+ Months Ago

Johan007 wrote:
rtm223 wrote:
I do review harshly as anyone here will tell you.


Yes you do you git.

:(

My current project is on hold, but will be posted when there is stuff worth posting. Feel free to gang up on me as much as you want - it's what I deserve :lol:
  • SharkShark
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Post 3+ Months Ago

LOL that should make for a good time :twisted:
  • whos_wee_dug
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Post 3+ Months Ago

Thats a really nice site you've got here. I don't want to critisize it much because I would have seriously considered buying your coffee if i had some money, a grinder and lived in the U.S!

I noticed you've got a typo in the title of this page: http://www.spotajavacoffee.com/site

The only other thing I thought was on the main page their was maybe too much information at first? Maybe you could have a link saying something like: "Click here to see our wide range of coffees" and then it takes you to the list. Just a thought.

Kee up the good work,

whos_wee_dug?
  • MrFeetz
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Post 3+ Months Ago

whos_wee_dug wrote:
I noticed you've got a typo in the title of this page: http://www.spotajavacoffee.com/site



Good lookin out whos...at least that's something I can fix...and have!

Have you...or anyone else...looked at the catalog? I'd like to know how it looks and works on other's machines...

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Post 3+ Months Ago

*drool* Coffee....must...have...coffee......

Good choice of colors. Simple but semi-elegant layout. One suggestion: I think that the main page should be something like the about us page, instead of starting in one of the coffee categories.
  • MrFeetz
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Post 3+ Months Ago

Liquescence wrote:
*drool* Coffee....must...have...coffee......



Thanks for your input...the site is new...of course...I'm having a terrible time deciding which page should be the landing/home page...the actual "Home page" is the affordable flavored coffee page...I'm trying different pages to track the page views per visitor...

just for "YOU" since I don't like to see others deprived of their *habits*...use this code on the site for an instant discount...but don't tell anyone that I gave it to ya, cause you're really supposed to sign uP for the newsletter to get this >> Buy More <<...well...on second thought...tell everyone!!!

~~Feetz~~
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Post 3+ Months Ago

haha thanks.
  • MrFeetz
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Post 3+ Months Ago

Weather you're a coffee drinker, or may purchase coffee as a gift, did you find any reason to make a purchase or not to make a purchase? The site is not selling any coffee, and I don't have a clue why not. Whatever it is that invites a visitor to make a purchase, is missing from the site. It can't be the coffee, so I need to find out what adjustments I need to make. There is enough traffic to have at least some sales. Your input is appreciated.

~~Feetz~~
  • MrFeetz
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Post 3+ Months Ago

I have a review of the SpotaJava Coffee site listed on a site that is well ranked on google. Does this effect my site in the google rankings in a positive manner?

TIA

~~Feetz~~
  • mikey132
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Post 3+ Months Ago

gr8 site, layed out well and good information. neva knew there were so many types of coffee. :D
  • mikey132
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Post 3+ Months Ago

gud site, youve done quite well on it but all the different types of coffee are a bit confusing so its a bit hard to see which one you like but still good
  • jlknauff
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Post 3+ Months Ago

webmasterbrain was dead on the money about the fonts. If you want to place well with the search engines then you may want to scratch the images for nav and make them text. I don't think you have too much copy though, that is fine IMO. Why use a template BTW?
  • MrFeetz
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Post 3+ Months Ago

hey mikey...I'm not taking any offence at all about your reply...just my original though here...when you go to the store...all of the coffee is in the same place...the site is like a candy store...for coffee...however...if it's confusing for you...would you rather chase all around the site looking for something that sounds good to you...or have it all in one place??? Your reply is great input because my thoughts aren't what matters here...it's the customer's thoughts that need to be taken care of...thanx mikey...

jlknauff...short ans re: template...which will cover the fonts as well...like anything else...the first time that you do something...you make mistakes...and learn from those mistakes...the template is part of a package of goods we were sold...sic...so for now we have to deal with the hand we were dealt...the template severely limits the functionality of the site...this includes the fonts too...and you're spot on about the SE...they're reading the template as part of the content...incorrectly I might add...thanx for your input...


~~Feetz~~
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Post 3+ Months Ago

Greetz from the land of flavored coffee beans. I've uPPed a new version of the free coffee catalog...if anyone has time...I'd like to know if it works for you...I know that it works (locally) on this end...I'd like to feel confident that the customer is getting a functional copy as well...all feedback welcome...good...bad...ugly...I need to know...

TIA

~~Feetz~~
  • jlknauff
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Post 3+ Months Ago

MrFeetz wrote:
madmonk wrote:
i did not bother to read the words at all!- loss of interest

sorry if this sounds too blunt.


What it sounds like is, that you made a knee jerk assumption based purely on aesthetics. If you didn't read anything, then, you don't know anything about the site besides what one page that you don't care for looks like. This does me no good at all.


:shock: Wow, defensive much? lol, seriously, that is the reaction that your consumers are going to have. Think about it, when you go somewhere that doesn't grab your attention do you sit around and read everything on the site (applies to retail too though) to see if there might be something interesting or do you move on to something that grabs your attention? You just have a few seconds to really get someones attention, especially with all of the marketing and advertising going on these days.

If the template doesn't do exactly what you need it to do (get the consumers attention) then you really should work on learning what you need to know so that your can change it or make it from scratch (or pay someone). How many loads of sand would you pick up with a mazda miata before you decided that you should go get a dump truck? Use the right tool for the job.
  • MrFeetz
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Post 3+ Months Ago

jlknauff,
The site is a coffee site...not Disneyland...what do you expect to see besides coffee? I don't want tire_kickers in the first place. Do you listen to the radio for the pictures? :shock:

If you didn't read the site...how do you know what you're giving a review about? Say something that makes some sense based on something that you know about, which if you didn't stay on the site long enough to find out about, you're blowin smoke. If you're talking about the way the site looks, then say so.

Have you ever been to the grocery store...does everything in there interest you...I don't think so...you go in the store for what you're interested in buying...same thing with the site...the consumers that come to the site are looking to buy flavored coffee...

On the Jul 13 post, I think I asked about the catalog...or did you blink...let me know what you think about that...as if I don't already know...

~~Feetz~~
  • jlknauff
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Post 3+ Months Ago

Fist of all, you should probably pay attention to what has already been posted in this thread. I have already read your site and commented on that earlier. My last post was agreeing with and expounding on a comment that someone had made. Rather than listening to what several people have said, you got defensive about their comments and proceeded to bash them for not agreeing with your views. Regardless of the fact that people who arrive at your site are looking for coffee-you still have to make it compelling for them to stay or they will go find a site that appeals to them. You're not the only company selling coffee and the internet is not the best venue to sell such a product. Also, keep in mind, you are trying to sell a product, not demonstrate your writing talent.

If you wish to improve it will help you to become more humble and listen to other peoples input.

Best of luck.
  • ryawn
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Post 3+ Months Ago

I like this. It gets to the point without having to perform any searches. You want coffee! We have coffee! What kind do you want?
  • eppskevin
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Post 3+ Months Ago

More than enough..Which is good :D
  • tonya
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Post 3+ Months Ago

Hi

I liked it actually . My other half will be chuffed to bits that you sell flavoured coffee especially the vanilla which he has mentioned in the past as once buying loving & not knowing where to get -

point of that is if you were at this site buying coffee rather than reviewing the site then you wouldnt mind the text - or the generic bag pictures (agree it adds to rustic image & idea that coffee more important than package). sometimes we reviewers forget to step back & see the site as a buyer might.

Yes i can see that the template might b very limiting & actually the font used for buttons is awfully scripty but hey thats not a bad thing. Shame that sites like this have to be stuck on product templates - am assuming its a shopping cart package like actinic ?

ah well i liked it on the whole

two points
graphic missing on http://www.spotajavacoffee.com/site/751787/page/259431

& cant you plug in a contact us form rather than simply have an email link

& also is the template what causes all that extra white space at the botton on pages like contact su & about us where there isnt actually that much content or is it the left panel & cant you do anything about that ?

good luck anyway !
  • guyute
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Post 3+ Months Ago

I like the content a lot, but I'm not so sure about your categorizing by alphabetical order. If I'm looking for a coffee, I probably won't be searching by 'Mexican Liqueur' and know to go to the M category. I could be searching by Liqueur flavored coffees, and when I saw 'Mexican Liqueur', I would possibly try it/find what I really wanted. considering categorizing by type, versus alphabetical order. It would really help people find what they are looking for.


Good Luck!!!
  • MrFeetz
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Post 3+ Months Ago

SpotaJava Flavored Coffee Presents

So You Don’t Drink Coffee Referral Program
*Non Coffee Drinkers This is for You!

*Exciting news for all of our SpotaJava Flavored Coffee Customers! Now you can earn Free Coffee or Cash.

Simply use the auto responder at the bottom of the Welcome page to register your name and email address with SpotaJavaCoffee.com as a “So You Don’t Drink Coffee Referral Program Member” to receive your membership referral number.

Each time that you refer a customer (customer=someone that makes a coffee purchase from http://www.spotajavacoffee.com) to SpotaJava Flavored Coffee, and they enter your membership referral number with their order, you will receive credit towards 1lb. of **your choice of any of our over 300 shamefully rich…soothingly smooth varieties of gourmet flavored coffee.

1lb. of coffee=1 credit. When you have accumulated 5 credits, submit your 5 credits to SpotaJava Coffee, and you may then choose your 1lb. of flavored coffee or $10.00 cash. Regular shipping charges and tax if any, apply.

You may apply your credit to your regular order or just get your coffee by itself. You may also combine a purchase with the person that you refer, to buy 7lbs. or more of coffee and get free shipping on that order. (No split orders. All coffee on a single order must be delivered to the same shipping address).

You may apply your credit for $10.00 in cash at any time that you have at least 5 credits in your account. This offer is good anytime that you have the required 5 credits in your account.

**Jamaican Blue Mountain, Kona Extra Fancy, and featured coffee not eligible for this offer.


See http://www.spotajavacoffee.com for more ways to get free coffee and free shipping!



1. What do you think of this idea?
2. Is the offer clear and easy for you to understand?
3. Does this offer interest you? Why? Why not?
4. Would you take part and register for this offer? Why? Why not?
5. How can this offer be made more appealing to you?
6. Comments/Suggestions.

So many people tell me that they don't drink coffee...sound familiar to anyone uP in here...I thought so...

So, I figure that all of the non-coffee drinkin people should still have an opportunity to benefit from our lil spot on the w_w_w. I jus don't have luv for the word "NO"...this is my idea to lower the potential of being completely blown off by non coffee drinkers...stick sum ca$h uP under their nose...an everyone goes home happy...

This is the first draft in development...y'all do test doncha...LMK...



guyute...there is a search feature at the bottom of every page. With the huge number of flavors that we offer, we felt that listing them in alphabetical order to be the most effective way to present the products. Your suggestion of type listing is exactly how the site is set up!

Toyna...there are auto responders on the welcome page and the coffee break page. The white spot is a concern of mine as well. I think that I'm going to put in some content to fill that space and optimize the page as well. You are 100% correct as to the cause of the white space.

I post in at least a dozen forums like this for the great feedback and thoughts that I haven't thought of myself. What concerns me most is that many of the ideas and issues that are presented are areas that are already on the site...which tells me that the site is not user friendly, and/or hard to navigate.

ryawn...ty...that's what I thought too...we seem to be a majority of 2.

jlknauff...why do I have to be defensive (in your view) in order to express an opposing or different opinion...this is a discussion forum...I didn't see any rules that say I have to agree with anyone about anything. When two or more people have differing views on a topic, it leads to further discussion and possibly discovery of new knowledge, or at least a different viewpoint. So how bout you voice your opinion on the above topic and we'll see if we can carry on with the discussion without personalities getting in the way...do we have a deal...


~~Feetz~~
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Post 3+ Months Ago

looks good. better than mine.
  • MrFeetz
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Post 3+ Months Ago

SpotaJava Flavored Coffee
reminds you that we are nearing the holiday season. Coffee makes a great inexpensive gift...especially for the hard to buy for or the person that has "everything" You are all invited to visit us for your gift giving and coffee needs.

Kona & Blue Mountain ( both 100% pure...not a blend ) are always a much enjoyable choice...now on Featured Sale!

~~Feetz~~
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Post 3+ Months Ago

We've got a new roaster...

Improved taste...lower shipping co$t...don't forget dear old dad!

You're invited to buy several giant 1lb bags right now...

~~Feetz~~

btw...the site talks now...let me know whacha think...
  • RUMcajZ
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Post 3+ Months Ago

oh man, dont tell me that you even can't make the buttons clear (gif, png). were they also a part of template?
and no offense, but if you cant change anything on your page what are these reviews for?

and finally i was very disoriented on that page,
sorry...
  • RUMcajZ
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Post 3+ Months Ago

and what are your latest posts all about. is this an advertising topic?
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Post 3+ Months Ago

The only thing I can think of saying is that it appears to be to busy, but seperated at the same time. The links on the left that are black maybe are causing that. And possible setting it up to work with more then one browser? 1024x768 with FireFox and I have to scroll horizontally, so.

Outside of that, the colours are great. And possible allow the search to be at the top, as well as the bottom, since people may want to get to it right away and not want to scroll down.

Overall things seem to be moved around quite a bit and there isn't any real direction you're pulling visitors towards. Maybe design some new details into the site to give them something to attract to, this will make things easier when people visit looking for something specific.
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Post 3+ Months Ago

RUMcajZ wrote:
i was very disoriented on that page
I'm thinking...stupid!!! Maybe you should stay off the Internet...

~~Feetz~~
  • cflraves
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  • Novice
  • cflraves
  • Posts: 29

Post 3+ Months Ago

the site looks good overall, a good theme for the product.

I would suggest using bullets for areas such as this:

"vanilla-based flavors
which includes the cremes (such as French vanilla or Irish creme) and the nut-based flavors (such as macadamia nut or hazelnut)

chocolate-based flavors
such as chocolate mint

fruit-based flavors
such as raspberry or coconut

spice-based flavors
such as cinnamon"
  • MrFeetz
  • Novice
  • Novice
  • MrFeetz
  • Posts: 22

Post 3+ Months Ago

...good will & cheer along with great tasting coffee after all these years can still be found at <a href="http://bit.ly/bq8QoP">spotajava coffee</a>

stop buy say hi...im still there...an how bout U...LMK...

~feetz
  • Zealous
  • Guru
  • Guru
  • User avatar
  • Posts: 1305
  • Loc: Sydney

Post 3+ Months Ago

madmonk wrote:
I dont like the website. Too many words on the front page.
-even more words at the bottom part of page.
so i did not bother to read the words at all!- loss of interest

sorry if this sounds too blunt.

but i do like coffee. esp. java

don't like the header words too..


not very constructive.

--------------------------

How about something constructive, instead of pointing out some faults that are sticking out like a dog's nut sack. Put something useful down lol.

I see this site as half finished really.

But if it was me, the side menu perfect that is coffee web site style but the body got messed up worse then the tattoo on Mike Tyson face.

Firstly need to fill it in some more, that huge space in the top middle. Edit the template to add a slider of adverts.

that whole top section just remove it, under the slider have your mission statement in fancy font and then social buttons on the side of it.

Now your listing, need to find a better way to arrange your stuff. Mite be able to turn them into nice buttons or narrow them down into sections. just thinking a cheap way would be to enlarge the text to make it readable and then make a scroll box but that is just not fashionable, so we could use some JS for some sliding effects and try and fit more into a smaller space.

this is all standard stuff now that template is a good 10+ years from being standard. Either way your going to have to make these changes but the thing is it is a investment if done right. The better attraction and interactivity that the user can obtain the better satisfactory levels your clients are going to have. The web site is to save time and keep track of online departments so it is best to invest more then a few $100 and if you paid more then $2-300 even less not including data entry i would feel a little ripped off. Seams like a direct install and a direct free template on top then some HTML body work.

You have most of your content set so if you have a custom one made up you won't need to change it for a year or 2 really unless you expand your business and that point you got the funds to do the upgrades. With some good advertising flashy business cards with a matching web site and you provide a good service then you should not have a issue.

Also your blog is down too.

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