Getting listed on Yahoo ...

new Content Acquisition Program (CAP), which will be run by Yahoo's Overture division. CAP has two basic components, one for smaller websites, known as Site Match, and another, known as Site Match XChange for larger corporate sites. Inclusion in either component will be more expensive and will include a cost-per-click charge of $0.15 or $0.30, depending on the competitiveness of the sector the site is listed under.

Site Match
For small businesses, costs will rise considerably. Under the new fee structure, a smaller website will be required to pay the following fees:

$50 deposit (to cover cost-per-click charges)
$49 for review and indexing of the Index page from a URL
$29 for each of the next 2 - 10 pages
$10 for all subsequent pages from a unique domain

This means a minimum cost of $99 for a minimal submission with the addition of a cost-per-click charge of either $0.15 or $0.30, depending on the competitiveness of the category. The hidden fees attached to per-click charges could quickly run into the hundreds or even thousands of dollars per month if your website marketing team has done their jobs well. For example one of our clients is a small business who's site sees approximately 100 visitors per day, a reasonable figure for her sector. Accepting the 41% of web traffic figure, and assuming she was being charged the lower figure of $0.15 per click, her placement would cost her approximately $6.15 per day. Over the course of a 30-day month, that charge increases to $184.50. After 12-months, our client will pay approximately $2214.00 in click-through charges on top of the $49 submission fee and $50.00 deposit. That's a far cry from the $299 cost of being in the directory, the $39 cost of inclusion at Inktomi (placement at Yahoo until April 15), and the no-fee costs when Yahoo displayed results from Google