How Can I Improve My Online Store with A/B Testing?

Question

Hey everyone, I’m working on a small digital product store and trying to figure out what makes people more likely to buy. I’ve been reading about A/B testing, but I’m not sure how useful it would be when I’m only getting a few visitors. Would you test something simple, like a product headline or preview images, or focus on getting more traffic first? If you’ve been in the same position, what did you start with?

Brian Wozeniak · Answer

Yeah your A/B test results are going to be hard for you to come to a conclusion if you do not have enough volume to make the results significant. What I usually do for lower volume areas on a website is let the test run much longer too so that I can get enough data to make a decision. So your options are to increase traffic, and even then if you still have a small amount to work with then you can let the A/B test run longer until its statistically significant.

Eve_Rivas

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Brian Wozeniak

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